Tushar Mangl

One thing that you need to know about me is that I am a reader. I read a lot of books, and that has

helped me in observing everything around me. And this gives me a way to absorb what’s around me

and take the positives out of it and grow. Right now, I am reading a book by Eric Barker that says on

the power of listening. Good listeners are always able to derive great ideas, and it is essential

to be a patient listener in every aspect of our lives. The thought of conflict among us is disturbing me

very much lately as I keep on wondering why conflicts are on the rise, and now, we’ve come to the point that it is higher than ever.

This is great because people don’t listen to what others are saying all they want is to keep shouting about their demands. Amidst all this, we are forgetting how powerful is hearing as a tool. It only takes a person to pay attention to what the other has to say rather than keep on talking. This way of conversation can improve the relationship and end bitter relationships which can, in turn, can make way for a new one.

It is my personal opinion that the world is more divided than ever. It is very evident from the

screens of our mobile phones that project social media where, every page I look into gives keeps I

see people tearing down each other, insulting, promoting hate speech. We might have been able to

build a strong Nation, but we failed to create a united community. This very thought is depressing.

The Skill of Hostage Negotiation in the Context of Workplace

The book I am reading says about hostage negotiation and its history: how and why it was built. It is

written that it was created; according to the book, it was designed to make a win-win situation out of

the conversation. Well, I don’t think that it is realistic, although I believe that listening to what someone has to say helps in defusing the conflict and this gives a message that the

other person’s views and opinions matter.

Otherwise, we react to what someone has said, and we tend to go into war mode, which is usually the

case in social platforms that results in twitter and Facebook strike against someone. This war mode

approach is not necessary at all as we need to build relationships with each other that’ll help to build a community. We all seem united under the Nation, but its time to be united under humanitarian grounds.

Difference Between Hearing and Listening. How Does One Of The Two Help in Conflict Resolution?

Nothing new is left to be said about listening. It is a skill, and in fact, it is an avenue for self-change,

Carl Rogers made us realize that long ago. Hearing is just listening to what others are saying. But

listening is paying attention at the same time. Paying attention helps in getting an insight into the

speaker, and it helps to know his feelings better.

Listening works as a massive tool for conflict resolution. Active listening is what helps in conflict

resolution, and this is what is taught in training programs as well as the art of communication. It is not that easy a practice, but it is a great skill to have. It is something that can help us put away conflicts without taking any drastic measures. Conflicts make people go defensive, but through active listening, we can always make the other person feel that their opinion and views matter to us. This way, the resolution percentage becomes much higher.

Arttdinox by JSL Lifestyle is a celebrated stainless steel lifestyle brand, known for its innovative designs across homeware and home spaces, covering wide range of décor and home fashion. Founded 15 years ago, the essence of Arttd’inox is in its French inspired name signifying Art in Stainless, striving to make luxury wonders. The brand is spearheaded by Mrs. Deepikka Jindal, a strong women visionary and sharp entrepreneur, who has lead the brand on the forefront, for over 1.5 decades in India, with presence across retail formats.

With this strong pedigree, the brand strongly supports women led initiatives and causes around this.

It is an undeniable fact that women are stalwarts of the society who aid in creating communities, and

inspire the dynamic thought processes. With the changing times, the benchmark set for women has

undergone a radical transformation, creating progressive and more responsive individuals. The

modern woman thus can be titled as ‘Women of Substance: robust yet glistening in her confident

halo’.

Being led by a woman entrepreneur, Ms. Deepikka Jindal, the entire JSL Lifestyle team along with

the Chief Executive Officer – Mr. Mandeep Singh, believe in empowering women in divergent

spheres. With the given perspective and to further strengthen their women-centric motive, Arttdinox

decided to associate and host a press-meet for the Internationally acclaimed film ‘It’s a Girl’, directed

and produced by Mehnaaz Nadiadwala, spreading the awareness about the growing needs to

educate the society against the social evils that circumscribe a woman’s life span, right from the birth.

Ms. Nadiadwala is the Daughter of AG Nadiawala, a living legend, with more than 100 films under his banner. A recipient of the Mother Teresa Award in 2016 and a doctorate in strategic Managment with specialisation in global and cultural issues, Mehnaaz Nadiawala is pleased to join hands with

Arttdinox. “I have always loved the class that Arttdinox brings in its Stainless products and I cannot

think of a better organisation that resonates with the ideology that this film represents. The drive of

women empowerment is what this brand upholds which is a direct metaphor to what I perceive this

movie to depict”, stated Mehnaaz.

With a screenplay penned from the namesake book authored by Mehnaaz, the storyline of ‘It’s a Girl’

revolves around portraying the whimsical desire of Indian families, wanting a male child, even at the

cost of female infanticide. The story starts with a young enterprising guy named Anmol, owner of a top Production house in an urban city Mumbai, falling in love instantly at first look that is exchanged, with his selected Model Karen who is from U.K and has come to India to pursue her career in Modeling, after the sad accidental demise of both her parents.

As the story progresses, it is established that the love story is actually a conversation happening between the Mother (Karen) and her unborn Baby in her womb. Now through the unborn baby, the story progresses with intense moments and emotions, through their conversations. The story takes a turn when in an urban high class society, among educated people, the mentality of pressurizing and hoping for a male child is depicted. Will Karen give in to this after knowing it’s a Girl? Will she fight for her child? Will there be a shift in the consciousness of Anmol and the Mother in law?

Along with being entitled to over 23 international awards, the theme song of the movie has been

composed by Grammy Award winners. The film is planned to be released pan India, across the varied

multiplexes namely Cinepolis and PVR; later to be launched internationally on digital platforms

including Amazon and MX Player as well.

This platform aided to escalate conversations of Mr. Singh with the varied media personnel, not only

about the venture launched by Mehnaaz Nadiadwala Productions but also regarding the future

endeavours that he visualizes to launch as a part of the label. From creating further simplified

solutions for the contemporary kitchen to crafting multifarious facets to adorn blank spaces, the brand

desires to cater to the advanced requisites of the modern homemakers and working women

professionals.

With an aim pivoted around creating stainless products for our humble abodes, Mr. Mandeep Singh

also believes that Arttd’inox is a classified personification of the ‘of women...by women...for women’

ideology. Being the brainchild of Ms. Deepika Jindal, the brand strongly believes that women are the

catalyst and the most effective tools for implementing reformist changes. She has contributed to

nurturing lives through the products of this organisation and also on a societal level. Stating their

prime motive behind supporting such a noble cause, the CEO of the company Mandeep Singh said

“We take pride in associating Arttd’inox with the movie ‘It’s a Girl’. It is high time that we change

things around us, given that India is pacing to be one of the most progressive nations in the world.

Do we belong to the era where we are aiming too high for our dreams and leaving no stones unturned in building our extravagant standard of living?

The answer is not that simple because we have complicated it with our ideas of being fit in the definition of so-called modern society. So let us rephrase the question in a much straight forward but an undesirable way. Do we aim high now for us or society? Are we walking on the path of proving it to the world more than ourselves that how we are better than others?

Unfortunately, the feeling of being superior has become an essential mindset of our ultra modernized club. This can be seen right from today's an upbringing where a child is conditioned to choose many sophisticated toys with more features than his friend, whether it's a student getting better marks than his classmate this time but not from his last performance, whether it's an employee who is getting higher appraisal in contrast to his colleagues rather than his own journey in an organization . Has it not become a matter of proving it to the world more than our self that I am good enough?

We are trapped. When achievements of life are measured in terms of comparisons and contrast, it's difficult to survive while living a life of self-satisfaction and isolated success. On the one hand, we want a love which is complete in itself, but then this conditioned mind wants to love with other benefits too. We crave for self-satisfaction, but then this society gives us another chance to get more than we deserve. We want to be internally contended and happy with our present life, but what about the regrets and gloominess from our self made choices and then their failures.

There is no end to this dilemma of what we are meant to do being a part of this so-called 'hi-fi' society and what all are doing. But the good part is it not as difficult as we think to come out of the jaws of self-worthy dubiousness. It is just the initiative backed up by strong willpower whether one wants to stick in this egoistic drama or live a life filled with peace and self-satisfaction. Yes, it's easier to be called a victim of this mad race and keep doing things to impress others in all genres of life, but at the end of the day often people feel lost and crave to be at peace.

The joy in having small things achieved, least comparisons, being human, and most important realize the significance of one's own true potential is out of this world.

We need to live this life of being modernized in a real sense of the word, not as copy cats because we are humans, not just Zombies.

It is a fact that there are good people at work who try to help us by going out of their way or in any way they can. It constitutes the majority of the people in any workplace, and they are polite and caring as well.

But there are also people at any workplace who are precisely the opposite of the above lines. They are

inconsiderate; they are impolite, not helpful, and anything you can think of. Interestingly, the number

is less compared to the number of good people. But somehow it seems to us that they are everywhere, its because they take up more space in our mind than good people do.

Dealing with Annoying People at Work

The best way to deal with annoying people is not to get angry. This is possibly the best way if you don't get angry the annoying people lose interest in you as you are no more triggered and the more you stay calm you can act decisively when you are treated badly. This is the basic thing that one needs to remember, and around this bottom line there are some strategies:

 Stay calm it'll help you not to do anything that you'll regret later

 Easily getting mad means staying mad at that person for a longer period

 Staying calm will help eventually people who want to annoy you

 Getting angry only harms your own body

 If you get annoyed or angry easily, you become a prey

 Dreaming to take revenge is bad as you are not thinking constructively

 Getting annoyed is makes an impact on your memory, so they keep coming back

 Losing your temper makes you look bad

 Laugh about it. Trust me it pisses them off

 Move on

 Know that they are there but don't let them affect you

Out-turn
It is to be understood clearly that this article is not about tolerating with behaviors that annoy you.
One should take a stand against it but in a formal manner and not in the heat of the moment.
It is all about not getting annoyed easily or not giving in to what others want of you, because at the end of the day getting angry is harmful to one's self.

As Aristotle said; it's not about getting angry, it's about getting angry the right way.

My mother was in a terrible rush from the morning of 14th June, as the day finally came we are going to Bengal. After three years, we got a reason as my Didi got an internship in Rishra(an industrial area in Bengal). Moreover, my father was in Delhi for his professional meet. This was the time I have to take all the responsibility of Mumma and act like an adult boy!

Hurry up, Babu! You are always too slow. This was usual, as my Mumma is still panic

until the train arrives. After an emotional goodbye to Tango (my dog), we left our home at 3:30 p.m. which was 3 hours before the train's arrival time. The moment we reached the station, I

started searching for a lonely and clean place where I can sit peacefully and watch out my

Mumma too. After founding nothing unusual in social media, I soon lost in my thoughts

wondering about life, world and till the human fantasies can go up to…

I came out of my thoughts when I heard a female voice from the station's speaker announcing

" Duronto express is arriving on platform number", and the headlight of the train with a loud horn was approaching towards the platform. I took all the luggage and was about to say my

Mumma to be ready but Mumma was already looking at me, and I was about to experience the

same rush at least for, few more minutes.

Berth number 53 and 55 here it is. "Please let us sit" Mumma requested to the people sitting on

our berth and ordered me to settle all the luggage. I sat on the berth by shooing some older men,

acting like they're dead and took a deep breath. But I felt very disappointed by discovering

nothing unusual around me, nearly all of them were having ugly fat faces. I predicted the rest

of the journey and said thanks to Mumma for fitting me a brand new phone with internet

recharge!

Duronto express is a pretty good option while traveling Bengal; it's economical with low delay

rates. The only problem with this train is its stoppages. The first stop of the express after Kanpur

is Banaras, around 200km, thus indicating no vendors and no fast food available till midnight.

Instead of a few railway staff bringing a tasteless meal, just for formalities and providing really

warm water when it's already 48° outside.

I was laying in the upper berth watching a recent SciFi web series when a hand holding meal

tray came towards me, and I took that tray without even bothering that person maybe it was a

railway guy or Mumma sitting in the lower berth. However, it doesn't change the taste of any

dishes in the tray. Dal and egg curry were full of yellow water with no salt added. I asked the

railway guy, "what do you do with wasted food?"

"We feed animals, mostly"

He replied and began to move as he was in a hurry to deliver other people's orders too.

I thanked God for make me an animal lover. Without wasting any time I packed my whole mean

nicely as it was earlier, the only change was, the curd and egg were missing. Eggs are always

being my favorite, will never waste under any circumstances.

After eating egg and curd, I noticed something which should be seen earlier. A girl almost of

my age was there in the next compartment, which was just beside my berth and was easily

visible from the steel cage. It was quite late to noticed her, the moment I saw her, she asked me

for a charger as her mobile battery was about to die. I looked at the switchboard of my

compartment and found that my charger was already busy. I regretted by saying sorry to

the girl, but she replied it was okay as she forgot to bring a charger with her. I immediately suggested her to buy a new Nokia phone I did, which comes with great features, especially its

long battery life. This time only an uncomfortable smile came from the other side, .i realized that I

had committed a mistake by saying this awkward statement, but I am too emotional about

brands! That is one of the reasons why I still don't have a girlfriend. Again, I failed to make a

memorable journey. I decided to complete my remaining web series and not to bother

about my surroundings!

I don't know when I fall asleep, but again, it was the station's announcement which awakened

me. Sweat was all over my face; my phone was still on; everyone around me was gossiping and

chatting. Sunlight too enlightened the whole bogie. Mama gave me a chilled water bottle when I

came down and sat beside her. I felt the change of environment, which assured me we had entered Bengal. " We'll reach Howrah in around 10 minutes, the train is on time," Mumma said to me as she was indicating that I should be prepared with luggage.

It's a bit early but I was able to see many railway tracks together, busy train schedules and the

voice of railway speaker was increasing with every second. This time I have told Mumma to

walk slowly and calmly as Howrah is the last stop of Duronto; still, every other guy was in a hurry.

I don't know why people can't relax and be happy from the gift they got from the universe,life! Many of them didn't even realize.

However, I knew that the first part of this journey has come to an end when I saw a yellow board

near the end of the platform in which text was written- "WELCOME TO WEST BENGAL"

Thank you to the world of footwears for introducing sneakers and giving the women around the world their all-time favourite pair of shoes. Sneakers are not only comfortable but they also offer you a chance to ditch your heels by giving a sporty chic look for work & play! The right pair of sneakers can make you look cool to pair them with different outfits- from full length formal suits, your favourite dresses & shorts. So, if you are that girl who thinks only your heels can be fashionable then it's time to think twice & make some room in your wardrobe for some stylish, classy yet insanely comfortable must-have sneakers by Lotto- An Italian Sports & Lifestyle brand that will surely save you from the world of aching toes.

The sneaker fever knows no limits now; from fashion bloggers to Bollywood actresses it has been developed in everyone as a part of their lifestyle.
Lotto proudly boasts of its sneakers' versatility, functionality, style and comfort factor which are widely used for everyday wear. Another quality that make Lotto sneakers a necessity for your wardrobe is the variety of colors, affordability and a wide range it offers that will surely make you go crazy for them. No matter whatever your style , there's a pair of sneakers for you !

One cannot go wrong with a classic, so sneakers can also be the best option when you are confused about what to gift to the special woman of your life because every woman is secretly a shoeaholic and all she needs is a right pair of shoes.

If there is one shoe staple that every woman should own too many pairs of, it is not the black ballerina shoes but a sophisticated everyday wear,i.e Sneakers.
Be it travelling, visiting a grocery store, hanging out with friends, shopping with family or long working hours in office, buy your 'go to' pair of comfy shoes for every occasion from the house of LOTTO! Afterall, Happy Feet need that comfort and support to spend an entire day on the move!

About Lotto

Lotto Sport Italia S.P.A, a major name in the international sports industry, was established in the year 1973 and today the Italian sports & leisure brand is recognized in over 130 countries across the world. SSIPL Lifestyle Pvt. Ltd is the Indian licensee of Lotto Sport Italia S.P.A. in India. It was founded in July 2007 as a spin-out of the retail giant, the SSIPL Group.

Tracing its Italian design legacy, the brand has successfully established itself in sports & athleisure; parallel to its sports forte based on production, technical and stylistic know-how. An idea has thus been developed for men's and women's leisure clothing and footwear, with a sport-inspired image and taste in terms of fabrics, colours and styles. Lotto is Italian design aesthetics blended with the brand’s technical experience in sports merchandise.

Spring 2019 runways proved that pastel is the go-to color for this season. It takes no rocket

scientist to understand that it is the new trendsetter. You must be wondering where did pastels

come from all of a sudden? Well to speak of the fact, pastel was in the fashion industry from the

early 17th century. Back in those times, pastel painting was popularly associated with Baroque

and Rococo styles and it is during this time that pastel became fashion itself in the fashion

industry.

Since then, the journey of pastel in the fashion industry has been fascinating. The term pastel

fashion has a different meaning to different people, some associate pastel color with happiness, some say it defines one’s mood and personality while others say that it represents the mental state of a person.

Pastel colors were synonymous with mediums like chalk for the artists during the time of the

Renaissance. To come out of the umbrella of any chalk-like medium pastel color took its own

sweet time. It was later in the 18th century that pastel color got its recognition and began to be

an essential character in dresses because it conveyed the same message of ‘lightheartedness’

just like it did in art.

This created an impression on the mass and pastels on dresses were in demand till the early

19th century. On the other hand, the second half of the 19th century wasn’t dominated by

pastels as a more significant mass owned such dresses as compared to the early 18th century.

It was in the 20th century that saw the rise of pastel color as the seriousness of World war could

only be nullified by the bright shades of world war. The stage was set for pastel colors to rule

the fashion industry in the means of not just clothing but also in the colors used almost everywhere

color had its uses. This is one of the primary reasons that people associate pastel colors with

bright colors. It uplifted the mood and could make a heavy heart light with its shades.

Jude Stewart puts it, “all color trends are cyclical….(but) how anti-modernist pastels are”.

This perfectly justifies the fact that pastel colors were, is and will be the color of lightheartedness

and joy because the salient feature of pastel is anti-modernist. This makes pastel timeless and

the go-to option for this generation, which believes in keeping it real and polished.

This is the evolution of pastel in simple words is according to a timeline that denotes the

beginning of pastels and how it became trending in the fashion world from merely being chalk-

like medium. But the real question is, can this be called a revolution? A revolutionary process

has taken pastel from the canvas 17th Century to the Runways of Summer 2019?

Introduction

To understand about influencer marketing, the concept of Marketing needs to be cleared out first. Marketing is the action of attracting customers for your business, selling any goods or services. Now marketing can be of different types, among those different types, one is influencer marketing, and this article deals with it.

We are now exposed to a digital world that is evolving every day. Nowadays the traditional marketing strategies like television Ads doesn’t work anymore as most of the people do not pay any attention when Ads are displayed, nor do internet Advertisements as the browsers have advanced Ad blocking tools. The word advertisement is slowly losing credit and effectivity. At this junction, we are introduced with a newly developed type of marketing that is Influencer Marketing.

What is Influencer Marketing? Who is an influencer?

Influencer marketing is the process of promoting or marketing your brand, sound, services through a person who has created his followers. Here the term influencer means a person who influences or has the potential of influencing a group of followers through his/her social activity. An influencer need not necessarily have a large number of followers moreover it is better if they have a limited number of followers who are influenced by that person. Due to the limited number of followers, the credibility of the product increases among the followers.

Hence, we can say that an influencer need not be a celebrity; he/she can be anyone who has a group of followers who are influenced by the person. Any person can become an influencer, and because of this, the product promoted mostly gets a positive response, and the people believe easily.

How does Influencer Marketing Work?

Our generation can be called the digital age as almost everything we do today is done on a digital platform. Millennials very active on social media this makes them a right target audience for the brand and the big companies. But, the major problem with millennials is that they hate Ads on a digital platform and too impatient to watch full advertisements. On the flip of this problem, there’s a brighter side; the millennials have at least one person in social media who they follow and idolize. This is a huge plus point for the brands as they are looking up to influencers on social media to promote their brand. This way the usage of advertisement can be done in a measured way and at the same time brands can reach to the millennials even without showing Ads.

Technicalities

Influencer marketing campaigns are very much successful, and a successful campaign doesn’t only stay stagnant as a promotion; it helps the brand to be embraced by customers. The most important technique to keep in mind is who to chose to market. Choosing someone who has close ties with their followers and carries conviction is the key as opposed to choosing someone who has a large number of followers. It might appear to the customers as a desperate effort by the brand to attract customers. It has been established that influencers having fewer followers have a more credible and promotive impression on consumers.

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