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Showing posts with the label Blogosphere

The Basics of Influencer Marketing

Introduction To understand about influencer marketing, the concept of Marketing needs to be cleared out first. Marketing is the action of attracting customers for your business, selling any goods or services. Now marketing can be of different types, among those different types, one is influencer marketing, and this article deals with it. We are now exposed to a digital world that is evolving every day. Nowadays the traditional marketing strategies like television Ads doesn’t work anymore as most of the people do not pay any attention when Ads are displayed, nor do internet Advertisements as the browsers have advanced Ad blocking tools. The word advertisement is slowly losing credit and effectivity. At this junction, we are introduced with a newly developed type of marketing that is Influencer Marketing. What is Influencer Marketing? Who is an influencer? Influencer marketing is the process of promoting or marketing your brand, sound, services th...

5 Steps You Should Know to Calculate Influencer Marketing ROI

Influencer marketing is undoubtedly earning huge revenues for brands in today’s digital world that goes even without saying. According to a study, it is estimated that $8 billion is to be spent on Instagram influencer marketing alone. This gives us an insight into how effective is influencer marketing. It is the department of digital marketing that is unparalleled and unmatched in terms of the impact they create. To calculate the Returns on Investment accurately, one needs to follow these five steps- 1. Campaign goals for ROI tracking- The first step is to set campaign goals to track ROI. It is imperative to lay down a clear set of objectives so that it can be determined easily if your influencer marketing campaigning is moving in the right direction. The major plus point of learning objectives is that you can perceive the kind of influencers you want and content distribution platform. 2. Measuring campaign performanc...

Big Influencer Bigger Marketing Biggest Industry

We all know how effective influencer marketing is and how much ROI it generates. Almost everyone today on digital platform knows what is influencer marketing and are unknowingly being influenced by influencers. This is helping brands to get more customers, and their margin of profit is increasing. Does this give rise to one of the most obvious questions about how great is influencer marketing? This article is all about finding out about how big is the branch of influencer marketing. Influencer marketing is the term which is comparatively new in the field of marketing. This term, when first came into existence, nobody realized that it could be so impactful in the long run. Today it is the most impactful type of marketing. Due to its innovative strategy, influencer marketing is still un-parallel and unmatched. In such a short time it has climbed up the ladder real fast. It is expected to be a $10 billion industry by 2020. Let’s do a detailed study of the biggest platform of in...

LinkedIn Groups and Marketing

LinkedIn is the only digital platform that has about 450 million users from more than 200 hundred counties. This is the ultimate solution if you want to start building your business, make connections, and improve your business abilities. This is the place where careers are built, and progress is made. Marketing groups in LinkedIn There are several groups in LinkedIn for marketing serving several purposes. There might be instances where multiple groups are serving a single, and there might be instances where various groups serve many purposes. Following are some of the most influential groups that might be useful to you –  Content marketing B2B – In this type of marketing groups, the brands look for people who would generate content for them to bridge the gap between people and the brands. In this kind of group, plenty of resources are involved, and this group contains many skillful marketers who use their writing flare for better brand projection.  Sea...

Influencer marketing:2019 and Beyond

It is fair to say that influencer marketing is a major part of promoting brands and projecting it to a greater mass through the followers of influencers. We can all trace the history of influencer marketing back to the time when it was first introduced or to when the term was first coined. But the real challenge is to see which way it is headed to. It has sure come a long way and has delivered to its fullest potential. In this article let us see where influencer marketing is headed to after all these years. Let’s take a look at the present scenario of influencer marketing and how is it working to have a better understanding. It has been found in a study that 25% of influencers would reject an offer that has a strict and rigid contract. It goes without saying that in today’s digital world anyone with a fair number of followers is an influencer. Hence the scope for them is high this gives them the independence to accept offers according to their choice. 83% of brands are...

Blogging workshop at Delhi's Biggest Bloggers Carnival - 4th March, 2018

'How to monetize your Blog ? is such a common question among bloggers these days. And this was the topic on which I delivered a talk on the 4th of March. The event was a Blogger's Carnival hosted by Marketiers and Event Mosiac in association with ED Times and Delhipedia.

Of reviews on blogs

Often, on a whim, I pick some of my old and new blogs randomly and go through them to study how my content here is changing (or not). I receive a lot of feedback from friends and fellow bloggers and as truly as I can, I follow them to the spirit. Not because, they are right or something, but because it gives me a chance to reflect and think about things happening here. Off late, a lot of content posted here is review oriented. Readers are finding it interesting and goes with the spirit of the blog to create a sense of awareness about things around us. I am also flooded with queries as to how this process works or how do I pick what to review or what not to review. So in many cases, I like the place or hear something great about a place and visit, review all done. It is interesting? Very. Its a great experience sharing your views on a new trend or something you can connect to. Is is it fun? Depends on the human factor. To know more about a place, to ask questions, or ...

WordUp! 2015 Gurgaon - The ultimate blogging event

It was raining heavily Saturday morning and I wondered how would I reach Strikers, the venue for the WordUp! even organized by IndiBlogger, BigRock and ,me. But soon, the rain slowed down and I was able to reach the venue which was packed by the time I reached. I was late but just in time to listen to the first main speaker of the day, KV Sridhar a.k.a. Pops. His session was informative and highly intelligent. This one was followed by a session by Lakshnipathy Bhat on Blogs&Brands: A Love Hate Story. Nandita Iyer, a food blogger from Bangalore came up with the session titled - Blogging and Beyond Next was Rachit Hirani - Content is King. Rachit is into writing about automobiles and stuff. Still the rules of content remain same across After which snacks and a light lunch was served along with beer and juice. This was a time to chat up and meet with blogger acquaintances new and old. Next up was Kiran Manral with Confessions of a Reformed Blogger....

Entangled Lives - Day 4 - Chapter 6

Continued from Chapter 5 which can be read here ___________________________________ “May I come in Ma’am?” “Yes, come in, you are Roohi, right? Come sit”. The school counselor looked over at the chubby kid with hair tied into neat pony tails. Her uniform was clean and ironed. The way her innocent face looked up, it seemed that her eyes were asking millions of questions. “So your class teacher asked me to talk to you.” Roohi fiddled with her thumbs, lowered her head, expecting a rebuke or punishment for being naughty in class. “Hey, look up child. Whatever we talk about here is going to be a secret. I will not tell anyone anything that you tell me. OK?” The head perked up, “You promise?” “Yes, I promise. Now tell me something about yourself.” “My name is Roohi Dutta. I study in class 4- D. My father’s name is Shekhar Dutta and my mother’s name is Tara Dutta. My father is a writer and mother works for a media company.” “OK. So you are the only child. How is...

Chatting up with a private blogger #8

For several of us, blogging through the years, blogs become a part of not only our lives, but also a reservoir of our memories and thoughts. Not surprisingly, many bloggers choose to keep their blogs on a private mode. Where only few selected people, are invited to peep into the particular person's life and mind. I think, this is one of the most positive features on blogger as I have never seen such privacy settings on blogs hosted by other websites. Anyway, coming to the point, I caught up with a friend of mine, who also happens to be a secretive blogger. She very kindly gave away some minutes out of her busy schedule to answer questions for Blog Orangy. Read on: Tell our readers a bit about yourself: Nanki Sahota: I'm Nanki Nanki Sahota: N i have a balanced personality that best defines me Your favorite website on the internet: Nanki Sahota: facebook Nanki Sahota: if it is called a website Nanki Sahota: coz its a social networking site Bloggin...

The Blog Named Yeah Whatever

3 Basic things About the blog Yeah Whatever 1)Blog Author - Espera 2)Genre -personal 3) Created - January,2005 _______________________ 3 Reasons why you can read or should read Yeah Whatever 1) The posts are crunchy and crispy in nature. So we don't have useless exaggerations and only to the point posts with some good punches sometimes. 2)After analyzing the blog i found a thread of sharp intellect running all over the blog. Behind this blog is a sharp brain. 3)consistence.The blog is an active one and updated at regular intervals of time. ______________________________________________ 3 things I didn't like much or disapproved or some improvements I wish would happen. 1)Better presentation of the blog.It looks very dry. 2)Language of the posts.No its not crap or vulgar or bad in any sense but i somehow Didn't like it.Also the text size is very small.Better attention should have been given to post presentations.A write up needs to be given finishing touches at time.Even if...

Tips for content writing

Content writing has become one of the most smartest ways to earn money, but still however attractive the page layout of a website is, the first thing that matters is the content relevant to the topic or not. You find a lot of writers writing without the basic knowledge of how to content write here are a few steps that you could follow. · Let your content be very simple, the person who uses the web for content has no knowledge about the topic he is searching; it would be easy for him to understand if the information is provided in a simple way. · It becomes very essential that the first paragraph has a complete gist of what is available further down the article. There is lot of information that is available in the internet, the user is really impatient to read the entire article to search for the information what he requires .It becomes easy for him if it is provided in the first few lines · Always have a target of readers in your mind, whi...

The Blog Insomniac Observatory

The Blog Insomniac Observatory by Rakesh Sukumar who started his blogging on 19 th December 2007 revolves more around some personal experiences which can be termed as Observation rather then mixing it with the word Insomniac. Though, the Blog name is very impressive. And can attract readers if used sensibly but somewhere it misses that grip of attention and lacks that touch of insomniac. The template of the Blog is as simple as it can be in Black color background and white and green color text. The blog is well maintained and holds every label clearly which makes easy for readers. The blog carry good quality of work considerably. Some are condensed written posts and some are detailed versions. Posts like Fact and Fiction grabbed my mind more. I found them very interesting.The blogger has a very subtle style of expression. But there is a loophole which showcases the negative side of the blog too. There are only 36 posts till now, 33 posts in 2007, 2 Posts in 2008 and 1 post in 20...

Blogger Interview # 4 Gauri Mathur

Gauri Mathur is a friend and an avid blogger who entered late into the blogging world, but neverthless has rocked it, with her astounding personality and mystic nature. No wonder, her blog is named Unpredictable Life . Some questions she answered for us :- 1) You are into active blogging today ad blogging is said to be a virtual version of a personal diary. Did you ever maintain a personal diary? Tell us something about it and differences between the two : It’s absolutely right that blogging today has become the virtual version of personal diary. I myself have maintained it and I guess maximum number of people do. Maintaining a diary is always very integral part of someone’s life. Whatever secrets are written it’s totally between the writer and the diary but ones it is showcased as blogging its no longer can be termed as Integral because it becomes very public. Then there is another variation between the diary writing and blogging. When ever we write a diary, we write with t...