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Understanding Black Hat and White Hat techniques of SEO

Search Engine Optimization or SEO is the method of increasing the website visits by promoting its appearance in the search engine results. While searching for the SEO companies, you may come across the terms, White Hat and Black Hat. These are the two categories in which SEO has been classified.
Both the White Hat and Black Hat categories have been differentiated as good and bad respectively as per their deeds. The White Hat optimizer focuses on the verified techniques only and ensures a secure information system avoiding any penalties. But on the other hand, the Black Hat optimizer follows any technique to enhance the traffic quality to a website without even considering the appropriate guidelines. It is very important to opt for a liable company with an appropriate technique because hiring a Black Hat optimizer may not be of any merit and it may sometimes lend you in the risk of getting your site prohibited.
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