Skip to main content

Website review - Rateral.com

Rateral.com is a young website with promising innovation. It is a Q & A oriented website, which focusses on discussions around shopping.

They are trying to connect shoppers with other buyers who have already experienced or bought a similar product.

That's why you need a place like Rateral so that you can connect with current consumers of that thing and know that how they feel about your next buy.




Interface

The first thing you observe in a website is its interface. This site has a user-friendly interface. Navigation between pages is pretty easy and it does not give you a cluttered or overcrowded look.



Account set up

I tried setting up my account, and it was a quick and easy process. I like that in websites which have social media log in plugins installed. I just logged in with my Google account which made everything so easy.

My user ID is http://www.rateral.com/users/1029/   

You can look me up. I wish they had the custom profile link thing. But anyway, this is good too. I still have to update a pic as I am looking for that right image, but you must upload a nice pic of yours.



Objective


The online shopping scene has become increasingly crowded with so many options and multiple platforms trying to peddle similar products. If you look at differentiation, it is clearly missing. In this scenario, Rateral's motive to unite buyers on a common platform to answer each other's query is remarkable and quite interesting. 

There is a greater need in the market today for all parties to address each other's queries. Take an example of a household item one needs to buy. Comparing on various e-commerce sites won't generate a positive result. But asking a specific query might take time. Most of the shopping sites answer queries post purchase.  Using this platform one can even raise a query before purchase and take informed decisions based on user experience and knowledge.

Go ahead and post your own questions and help others with their queries by answering their questions.

How Rateral will change the dynamics of Indian shopping scene

Today's customer wants options. Customers need information. They want a third party confirmation to take confident decisions. The website has clear classifications or threads for category based discussions.

LeaderBoard

The website has a leaderboard concept wherein all members accrue points for their answers or questions. The leaderboard shows the rank of the members, thus enlisting credibility of the members as well as rewarding them for their contribution. This recognition of their efforts will encourage more members in the future for better contribution to the discussion.

Competition in the Indian e-commerce is narrowing down with larger players gobbling up the smaller ones. An unbiased forum will go a long way in establishing a check and balance on services offered by such firms.


Comments

Post a Comment

Also read

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...
40 comments
Read more

Debate : Do the ends justify the means...

Note : Give it all a fair thought before you jot down... Flaming and religion-bashing will not be tolerated. Your participation is gladly appreciated. I dunno if you folks remember this incident; a couple of yrs back, the UPSC exam had a question where the emainee had to assert his views on *revolutionary terrorism* initiated by Bhagat Singh. As is typical of the government, hue and cry was not far behind... Anyway, let us look at some facts -   Bhagat Singh was an atheist, considered to be one of the earliest Marxist in India and in line with hi thinking, he renamed the Hindustan Republican Party and called it the Hindustan Socialist Revolutionary Party. Bhagat Finally, awaiting his own execution for the murder of Saunders, Bhagat Singh at the young age of 24 studied Marxism thoroughly and wrote a profound pamphlet “Why I am an Atheist.” which is an ideological statement in itself. The circumstances of his death and execution are worth recounting. Although, Bhagat Singh had a...
30 comments
Read more

Epitome of equality

First of all This is not to demean any religion.. I am a Hindu by birth, but yes I respect all religions .I offer my daily prayers , fast on holy days , but there was something that was disturbing me . God as per me was a Friend, someone who was by my side always , someone who was a dear friend , but this is not what everyone else thought , for others he was the Judge who gives his verdict always and punishes anyone and everyone . Walk into any temple and you would see , if you have money , you will be treated in a way as if you are the ONLY disciple of the God . I have had too many experiences where I was treated as a second class citizen in the temple . Why? Well I could not afford giving thousands as donation. This is not how it should be , God looks at each one of us with the same divinity .As I mentioned God for me is a friend, so tell me, do we chose friends based on their bank balances? Do we give our verdict on them ? then how can God do it? I know many of us would ...
32 comments
Read more