Skip to main content

Lead generation for new businesses with Email List Marketing

The most challenging thing for a business is to make clients and customers and to do that one needs a marketing strategy, especially if you are a startup. Every day dozens of startups are introduced and most of them are related to technology. In such market, it's very hard to make a presence let alone converting it into a brand. So the companies are opting for various marketing strategies in order to benefit and have successful marketing campaigns.


                                   

There a lot of options available to promote a business online most common of which are social media, content marketing, SEO, SEM or paid marketing (google Adwords, bing, yahoo), and more. But the one channel that remains on top by outperforming the rest is the email. Email has been one of the oldest and most effective ways of promoting and creating awareness of a business among people. So if you are an established business or a startup then you should directly market your products to people who uses similar products like yours. To make this easier there are various email list providers that provide the list of audience based on the type of business you run. 

The email database provided by these companies is highly targeted according to various needs like the kind of technology, location, demographics, and more. For most of the businesses, the major challenge is to get in touch with the people who are on the executive level like CFO, CEO, COO, CXO, and IT executives. The email lists help you by saving your time of finding the contacts or emails of such people as this list comprises of the full database of a business. You can buy mailing lists that are targeted on the basis of a type of business, location, and specialty. One such company that provides mailing list is Emailonbusiness that provides a list like CEO email lists, CFO email list, B2B mailing list, and other types of lists.

The main focus of a business is to have sales conversion and the email lists can help you by providing the database of people already using services or products similar to yours which gives you a lead on them. This lead can be turned into a customer by including a discount or some other kind of offer. For an e-commerce business, email marketing is the best to get sales and to make the task easier you can always buy an opt-in email list which will help increase your ROI and increase the number of successful marketing campaigns. 

Some of the small businesses use top social media sites like facebook, Instagram, and twitter because they are a free tool for marketing (unless you go for the paid marketing, which a small business will find hard to invest in). And, even after so much of work only around 15% of your audience will see the post on your facebook timeline because facebook wants you to invest in their advertising platform which is not an easy task for a small business. So, it's, in fact, a good idea to invest in an opt-in email list which is comparably cheaper and provide more sales conversions than any other social media or paid marketing service.

__________

For guest article submissions at this website, kindly get in touch at orangy [dot] in @ Gmail [dot]com

Comments

Popular posts from this blog

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In fact, i...

Some Information Related to Guest Blogging

Many of us don't know about guest blogging. So, what is guest blogging?   When one blogger posts his content to another blogger's site it is termed as guest post/guest blog. This method can be used to increase traffic on our sites. Mainly new bloggers use this technique of blogging so that their blogs get promoted and they can build-up the relationship with the audience and this technique also helps them increase the traffic on their site.  If you have started a new blog, your blog might have trouble in reaching up with a wide range of audience, even if you have strong content to post. So, you can publish that content to someone else’s blog whose blog is already reputed so that people can read out your content and if they like your post than bingo!!! You grab audience attention and this lead to increase the number of audiences on your site. But make sure that the concept is simple, and you are writing the content according to the blogger’s requirement. The...

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...