Skip to main content

How can your brand benefit from Linkedin Articles/LinkedinPulse?

Linkedin Pulse/Linkedin Articles is a blog platform wherein you can post writeups/notes on the Linkedin Network and share your ideas and thoughts with others.



I will write a separate piece on how individuals and professionals can use it for their own career growth. This one is about how you can grow your business, or better your brand outreach through Linkedin Articles.  It gives you an excellent opportunity to reach a wider audience, engage with your loyal clients and to boost your goodwill.

1. Attractive headlines - Their is no substitute to this. Whatever you are writing, the topic or genre could be anything, the headline has to be catchy. It has to compel readers to go through your post.

2. Integrate your Linkedin Pulse strategy with S.E.O. - Many brands make the mistake of isolating SEO and Social Media strategies. S.E.O. can be really useful for Linkedin articles. It can help with keywords which the audience is looking for. This can give social marketeers better idea on what to write about. Also make the articles more searchable. 

Through S.E.O. strategies one can also hyperlink various important links which can further boost discovery. Like you can use hyperlink for reference articles, your company blog or a product link.

3.  Draw up a Linkedin Article Calendar - If you are using this platform for business, make sure to publish regularly according to a set calendar. I always advise to draw up a calendar of up to three months.

4. Review your strategy at regular intervals - The user behavior at sites like Linkedin keeps changing. So whatever strategy you formulate, keep reviewing it at regular intervals.

5. Your Company Blog & Linkedin Pulse are different - Don't copy paste the same content or treat both platforms as same. The objectives, reach and set up are way different. While the content strategy can be similar it should never be identical.

6. Use other Social Media to amplify your article's reach - Twitter & FB channels of your Business can help  further to serve wider audience. You can also share your article with colleagues and clients who can further share it within their networks.

Linkedin users, generate over 200,000 articles a week. It is one of the major publishing platforms in the World today. Catering to professionals, it can be a great opportunity for your business  to achieve specific goals.

 I have tried to cover a few pointers in this article, if you have anything to add, do share in the comment section below.

Labels:

Comments

Post a Comment

Also read

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In fact, i...
1 comment
Read more

Epitome of equality

First of all This is not to demean any religion.. I am a Hindu by birth, but yes I respect all religions .I offer my daily prayers , fast on holy days , but there was something that was disturbing me . God as per me was a Friend, someone who was by my side always , someone who was a dear friend , but this is not what everyone else thought , for others he was the Judge who gives his verdict always and punishes anyone and everyone . Walk into any temple and you would see , if you have money , you will be treated in a way as if you are the ONLY disciple of the God . I have had too many experiences where I was treated as a second class citizen in the temple . Why? Well I could not afford giving thousands as donation. This is not how it should be , God looks at each one of us with the same divinity .As I mentioned God for me is a friend, so tell me, do we chose friends based on their bank balances? Do we give our verdict on them ? then how can God do it? I know many of us would ...
32 comments
Read more

Prosperity blueprint: How one investor turned real estate into a living energy field for wealth

Wealth vastu case study: How one investor turned real estate into wealth In this wealth vastu case study, we explore how Choden, a seasoned investor, transformed underperforming rental properties into a thriving energy field of wealth using ancient Vastu principles, energetic space alignment, and simple rituals. The outcome—lower vacancies, higher ROI, and a profound sense of financial ease and energetic harmony. Why do some properties multiply wealth — and others drain it? Have you ever walked into a home that immediately made you feel calm, confident, and somehow richer inside — even if nothing in your bank account changed? And then, there are those other places — beautiful on paper, perfectly located — yet every time you enter, something feels off. Money slips away faster. Tenants leave. Repairs pile up. You can’t quite explain it, but you feel it. That’s where our wealth vastu case study begins — not with numbers, but with energy. This story isn’t about buying more l...
Post a Comment
Read more