Skip to main content

Non Profit Content Marketing


Content marketing is one of the inbound marketing strategies which involves creating valuable, relevant and quality content about the product, business or the service in the aim to reach the target audience.



IMPORTANCE OF CONTENT MARKETING:

Content marketing majorly focuses on generating more leads thereby increasing the sales by providing creative content. It also mainly helps in educating the customers about the particular product and therefore creates awareness about the product. Through this, it is found that content marketing does help in earning the customer’s trust and developing smooth relationships between the owners and the customers. While traditional marketing (which mainly focused on just the sales) fails in these aspects. Thus, content marketing helps in overall development of customer service which is an underlying important factor for the company’s good reputation.

GUIDE FOR NONPROFIT CONTENT MARKETING:

· Non-profit organizations consist of selfless people who work for a social cause and hence they have a determined goal. The crisis which the non-profit organizations face is simply the budget. In this technology-driven era, marketing to the people worldwide is becoming more feasible even at their fingertips. While taking non-profit organizations into consideration, it is important for them to grab more donors, supporters, funders, and volunteers. Public confidence is the key to raise the fund for nonprofits. Hence, there comes the importance of content marketing for the nonprofits.

· The statistical study shows that the more influential non-profit content marketers document the content strategy. It is also necessary for non-profit marketers to assign a person or a group of people who can efficaciously supervise the documented content strategy. Only through the impressive content marketing, non-profits can precisely let the whole world know about their particular goal (why they exist) and the purpose (how they work) smoothly and efficiently.

· The clear mention about the mission and the purpose can help the marketed content to hit the particular targeted audience so as to receive back the huge response back with the client’s trust and loyalty. Prioritizing the audience is very important because a non-profit is always clear-cut about its aim and it is always wise to remain selective as they can’t serve for all the people.

· Statistical data also shows that more persuasive non-profit marketers are those allocate a comparable budget just for the content and those who market their content through diverse ways like blog posts, videos, info-graphics, magazines, emails, websites in order to get a good reach to the targeted audience instead of marketing in just one or two ways.

· Usage of proper keywords and optimizing the content for search engines makes the content marketing more effective and hence more persuasive nonprofit marketers outsource the work (content creation as well as marketing) to the professionals in the aim to gain more targeted traffic at their contents. It is also important to invest more time and then enhance the content distribution by getting more social through various social media platforms like Facebook, Twitter, WhatsApp, and Instagram.

I hope we have covered the fundamental essence of non-profit content marketing in this article.
Labels:

Comments

Post a Comment

Also read

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...
40 comments
Read more

Politics - A Profession

This post is loosely inspired by the  TATA Tea a d  where this politician goes to ask for votes and a voter asks him for his qualification and work experience the the important 'job' that he is embarking upon. The politician laughs at the voter, asking him what job is the voter referring to. The voter responds, "The job to run the country". Do politicians in other countries view politics as a profession? Or is politics viewed similarly across international boundaries? The best way of course to find out is go to that ever useful tool for professionals - LinkedIn.  Here are the results: Barrack Obama Hillary Clinton Sarah Palin The apparently technologically challenged Senator   John McCain. I also came across many politicians, prime ministers who have LinkedIn profiles. While having a LinkedIn profile is not a certificate of a person character, one has to appreciate the intent. Reach out to masses, and more importantly, take politics as a profession. Successful leader...
30 comments
Read more

I TOO HAD A LOVE STORY

A book by ravinder singh,26 years old,a software engineer hailing from burla,orissa...this book clearly relates to the reality magically. it asks us a question which people normally dont even think about. DO LOVE STORIES EVER DIE??? Although in this 21st century love may start differently..rather completely diffrently...but may end in a way no one may ever even dream of..and when it ends..it shatters all.feel the pain of love and then seperation,in I TOO HAD A LOVE STORY.
2 comments
Read more