A pacy corporate thriller with all the right ingredients. What happens when individuals rise above the name of their companies? What happens when corporate rivalry becomes personal, very very personal? Egos take over and the big corporate, which make less sense anyway, start making even less of a sense. 60 minutes is a story of sixty minutes of life of Agastya and Sailesh, two people on the opposing sides of a battlefield. The battlefield here is of detergents. Who will win and who will lose is and what would be the cost of the victory is what this book is all about. It reminds you of the famous detergent rivalries between P&G (Tide) and Hindustan Unilever (Rin, Surf etc.) which are being battled about for years now. So the story begins with this new detergent that Agastya plans to launch. He has worked hard for past some time to get it going. This is going to be one of the biggest brand launches by his company in recent times. But his rival Sailesh plays spoilsport and tri...
Shaping ideas, creating influence