Skip to main content

Is a product’s success all about marketing????

I have always wondered about how companies decide when to launch a product... How they decide that the market needs that product etc?

And after all that analysis how come many products end up flopping? I am in touch with the tech sector and so will refer to it for examples.

Let’s take Windows Vista as an example... It was a failure.... I know many people will say that 24% of the world today uses Vista but that was because all the new models sold had only vista as an option...Microsoft stopped selling XP.... I’m sure the ppl at Microsoft must have done a great analysis as to why this would have happened....But I believe the major reason for the failure was marketing... Apple jumped on people’s inertia about changing from XP to vista and screwed up the image of vista badly… I don't think any OS is better than any other but Apple somehow managed to convince people that their products are much better so they get to even charge a premium price.

And what bout Linux???? It runs almost 80% of servers everywhere yet it is not even known in the consumer market. Is the OS not good?? It’s very good... it’s free... yet completely unknown... The major reason for this I believe is bcos no company owns Linux and so no company want to advertise for it.

At the end all that matters is how people perceive a product. People have problems if their phones hang up but are ready to adjust if their computer does the same??? Why?? Bcos Microsoft has created an illusion that phones are much simpler devices (which apple is breaking with the I Phone) while computers are not.... And people’s perception is built on how the companies show their products to be. This really makes me believe that Marketing is all that matters for a product... nah... even for a company.... It’s the brand they build that matters.. quality??? nope... just suppress any bad news....(most companies do this)...... 

I hope I am wrong and hope that the quality of a product matters finally but the present scenario in the tech sector tells a completely different story....What do u think????

- Alok


Popular posts from this blog

चाहने वाला हूँ तेरा, देख ले दर्द ज़रा; तू जो वेइखे एक नज़र कारा लखान दा शुक्र सोहनीये! देख तू कह के मूझे , जान भी दे दूंगा तुझे; तेरा ऐसा हूँ दीवाना, तुने अब तक ये ना जाना हीरीए !!! --------------------------------------------- आ सोनी तेनू चाँद की मैं चूड़ी पहरावा, मैनू कर दे इशारा ते मैं डोली ले आंवा !!!


IN A 5 – STAR HOTEL GUEST ROOM:- 1. BED:- 1. Mattress (1) 2. Maters protector (1) 3. Bed sheet (2) 4. Night spread (1) 5. Blanket (1) 6. Pillows (2) 7. Bed cover (1) (Boisters) 2. ENTRANCE DOORS:- 1. Lire exit plan 2. DND card on the door know 3. Collect my laundry card 4. Please clean my room card 3. WARDROBE:- 1. Coat hangers 2. Skirt trouser hangers 3. Laundry bags 4. Pot 5. Extra blanket and pillows 6. Bed slippers 4. LOUNGE :- 1. Sofa,

Career Impact in times of Corona Virus

In the last few days, as India comes to terms with Covid-19 and struggles with dealing with this pandemic, one question several people are asking me relates to its impact on their careers. Coronavirus is what you hear everywhere these days. Public distancing and lockdowns are being touted as effective preventive measures to limit its spread. The highly contagious virus has brought the entire global economy to its knees. In this environment, what happens to our careers? Feb-March-April is a period when several corporates roll out their annual appraisal. Salaries are hiked, promotions granted, and career advancements planned. This year, however, things look not so promising for anyone as companies brace for adverse effects on balance sheets and glaring losses due to prolonged disruptions in businesses. Here is what you need to do, confined in your homes to thrive your career -  1) Work from home - Don't just pretend to work. Get some real work done. When this is all