Skip to main content

Is a product’s success all about marketing????




I have always wondered about how companies decide when to launch a product... How they decide that the market needs that product etc?

And after all that analysis how come many products end up flopping? I am in touch with the tech sector and so will refer to it for examples.

Let’s take Windows Vista as an example... It was a failure.... I know many people will say that 24% of the world today uses Vista but that was because all the new models sold had only vista as an option...Microsoft stopped selling XP.... I’m sure the ppl at Microsoft must have done a great analysis as to why this would have happened....But I believe the major reason for the failure was marketing... Apple jumped on people’s inertia about changing from XP to vista and screwed up the image of vista badly… I don't think any OS is better than any other but Apple somehow managed to convince people that their products are much better so they get to even charge a premium price.

And what bout Linux???? It runs almost 80% of servers everywhere yet it is not even known in the consumer market. Is the OS not good?? It’s very good... it’s free... yet completely unknown... The major reason for this I believe is bcos no company owns Linux and so no company want to advertise for it.

At the end all that matters is how people perceive a product. People have problems if their phones hang up but are ready to adjust if their computer does the same??? Why?? Bcos Microsoft has created an illusion that phones are much simpler devices (which apple is breaking with the I Phone) while computers are not.... And people’s perception is built on how the companies show their products to be. This really makes me believe that Marketing is all that matters for a product... nah... even for a company.... It’s the brand they build that matters.. quality??? nope... just suppress any bad news....(most companies do this)...... 

I hope I am wrong and hope that the quality of a product matters finally but the present scenario in the tech sector tells a completely different story....What do u think????


- Alok


Labels:

Comments

Post a Comment

Also read

Spill the Tea: Ira and the quiet exhaustion of being watched

Ira comes for tea and slowly reveals a life shaped by emotional surveillance. Loved, watched, and quietly evaluated by her parents, she lives under constant explanation. Through food and confession, she names the exhaustion of being known too well and finds nourishment not just in eating, but in finally being heard. Ira arrived  five minutes early and apologized for it. The way people do when they are used to taking responsibility for time itself. She said it lightly, as if time itself had offended her. She wore a white A-line shirtdress, clean and careful, the kind that looks chosen for comfort but ends up signaling restraint. When she sat down, she folded herself into the chair unconsciously. One leg rested on the floor, the other tucked underneath her, knees visible. It was not a pose meant to be seen. It slipped out before her body remembered how to protect itself. I noticed the brief softness of it, the quiet vulnerability, before she settled and forgot. I was still pouring t...
Post a Comment
Read more

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In fact, i...
1 comment
Read more

The Art of Selling by Lefteris Papageorgiou: Unlocking the secrets of persuasion

Summary If you think sales is about smooth talk and flashy presentations, The Art of Selling by Lefteris Papageorgiou will change your perspective. Packed with 300 pages of practical wisdom from a seasoned entrepreneur, this 2024 release by Fingerprint Publishing is your guide to mastering the nuanced art of persuasion and deal-making. With actionable insights tailored to real-world challenges, it is a must-read for anyone in the start up arena looking to unlock their sales potential. What makes this book stand out? When I first picked up Lefteris Papageorgiou’s The Art of Selling , I thought I knew a thing or two about sales. Boy, was I wrong! This book isn’t just another generic “how-to” guide; it is a masterclass from a man who has built 17 successful ventures across five countries. Papageorgiou doesn’t just teach you how to sell—he transforms the way you think about communication, persuasion, and entrepreneurship itself. Whether you are an ambitious startup founder or someone just...
1 comment
Read more