Skip to main content

Content adaptation

Small is big, is the mantra for our generation. It is taken to be the gospel truth; hence it has been followed strictly. And the result is for everyone to see. Everything is shrinking. Be it clothes or websites.
For websites to get smaller is not a feasible option, but to enable it on a small device, definitely is! And so it has been done. Personal Digital Assistants or PDA’s can now allow websites to be displayed on their screens and be worked on. And the process of shrinking the website from our computer screen to the PDA screen is what we call content adaptation.
Simply put, content adaptation is the process by which content is made adaptable or suitable for other devices. It often branches out into media content and web content. And this content is what is reformed and made adaptable for the small screen thriving in the palm of your hand.
While one may not put much thought to it while using or browsing the data on the mobile phone, content adaptation, indeed has had a historic beginning. It is gaining momentum and will very soon dominate the entire internet market. The end is nowhere in sight and will not be as long as mobile phone screens stay small.
Websites have to launch mobile-friendly versions for them to work on the PDA’s but some cell phones such as the I-phone, have websites that are specially modified for them. Reason being, that specific phones, such as the I-phone cannot comprehend the mobile friendly version of certain sites.
People may introduce complex devices like the Blackberry and the I-phone, but nothing is going to stop content adaptation to work on them. Mobile internet is the next big ‘thing’ in the world of the internet and nothing can stop it from spreading like the virus!

Comments

Post a Comment

Also read

Debate : Do the ends justify the means...

Note : Give it all a fair thought before you jot down... Flaming and religion-bashing will not be tolerated. Your participation is gladly appreciated. I dunno if you folks remember this incident; a couple of yrs back, the UPSC exam had a question where the emainee had to assert his views on *revolutionary terrorism* initiated by Bhagat Singh. As is typical of the government, hue and cry was not far behind... Anyway, let us look at some facts -   Bhagat Singh was an atheist, considered to be one of the earliest Marxist in India and in line with hi thinking, he renamed the Hindustan Republican Party and called it the Hindustan Socialist Revolutionary Party. Bhagat Finally, awaiting his own execution for the murder of Saunders, Bhagat Singh at the young age of 24 studied Marxism thoroughly and wrote a profound pamphlet “Why I am an Atheist.” which is an ideological statement in itself. The circumstances of his death and execution are worth recounting. Although, Bhagat Singh had a...
30 comments
Read more

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...
40 comments
Read more

Why Your Strategy Sucks by Sandeep Das — A blunt review

Why your Strategy Sucks — A review that might make you rethink how you choose Strategy isn’t a boardroom ritual — it’s the muscle we use every time we pick a job, buy a home, or take a leap. In Why Your Strategy Sucks Sandeep Das offers frameworks, anecdotes and a practical stern-but-kind coach’s voice. I verify the facts, call out what’s useful, and ask the awkward questions you should be asking about your own life plans. What is this book about? If you must reduce it to one sentence: it’s a practical manual for turning fuzzy thinking about “strategy” into clear choices you can actually act on. Das’s premise is simple and generous: strategy isn’t just for CEOs or consultancies. It’s a method — a six-step, human-centred approach — that helps people prioritise, create options, and implement decisions in work and life. The publisher describes it as bridging strategist frameworks and personal career choices; the book itself works at that junction. A few things the publisher...
Post a Comment
Read more