Improving the volume or quality of traffic to a web site from search engine through natural search results is known as Search engine optimization. The more will be the visitors the more it will appear in the search result. These search includes; local search, mage search and industry specific vertical search engines. This is basically design to give web presence to any web site.

The strategy of Internet marketing, all considerations are taken by SEO about what people search and how they search. Editing its content and HTML are the basic functions of optimizing a website. It results in increasing the importance of special keywords and also remove unwanted indexing activities.

Sometimes SEO also refers to search engine optimizers. It has been invented by consultants who work on optimization projects for the clients and also for the people who do this job sitting at homes. SEO provide with the facility of broader marketing campaign. It is because of effectual SEO, which may need some changes to the HTML codes of a site. It is also sometimes slot in to the design and development of the website. The search is also used to make web site designs, content management systems, shopping carts, menus, which are easy to optimize.

Black Hat or SEO or spamdexing are the methods which are used in various links farms and Keyword stuffing that makes the user experience and the importance of search engines inferior. SEO generally looks for those sites which put these techniques in order to flash off these barriers.