Skip to main content

Branding and Marketing

Thanda matlab Coca Cola, a humorous advertisement with Amir Khan wooing customers with his desi style.

Have a crispy slogan and couple it up with a popular brand ambassador like a Shahrukh Khan or an Amir Khan and the product is most likely to sell. Welcome to the modern world of marketing.

Branding and Marketing has become such an integral part in the life cycle of a product that companies keep aside a major chunk of their resources for it. It is a preconceived notion these days that the shortcomings of the product can be covered up by embellish marketing

The brand actually is the trademark connected to the producer or the product. For example whenever you think of chocolates you think of Cadbury, whenever somebody

wants to make a style statement he buys a Mercedes Benz or an Audi .

A brand can be a name of the company or the product that it sells. In lay mans language the word brand means a trusted company which has made a mark , reputation of itself in the market .It is looked up for good quality and services . When that a company provides products and services the brand names get popular and vice versa too

Brands that have become popular cater to either of the 2 ways

  • Companies which make their product very customer friendly by lowering the prices and keeping and giving the bare minimal feature like a Nokia or a Maruti who make profit by selling in bulk

  • Companies which make products for only a few specific individuals, capable of paying exuberant amounts They provide world class facilities to its customers but they charge heavily for there services like a Ferrari or the Porche or an apple (machintosh)These companies make customized made goods and cater to a very narrow spectrum of people They make there profit from heavy pricing that they levy on there opulent customers

Companies which become successful, which have created a niche for themselves, tend to diversify to stay ahead in the businesses to expand and venture into new areas like the coca cola who first captured the soft drinks is now venturing into the water purification .

With a brand name comes an unprecedented mount of expectation and an assurance of best quality Brands must therefore adhere to the strictest of norms and provide the best quality to its customers

A product identity, or brand image are typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand - and by extension the branded company, organization, product or service. The brand owner will seek to bridge the gap between the brand image and the brand identity

There is no place for complacency in today’s world of cut throat competition. If you become negligent you are ousted from the game.

Labels:

Comments

Post a Comment

Also read

The Camel Club by David Baldacci

A twisty conspiracy, a vigilante group, and a world-shaking terrorist plot—David Baldacci’s The Camel Club delivers intrigue, tension, and surprises. This review explores its highs, lows, and what makes it a must-read. Also, don’t miss recommendations for five thrilling reads to curl up with this December. What Makes The Camel Club A Gripping read? David Baldacci’s The Camel Club is a masterclass in blending suspense, action, and political intrigue. Set in the heart of Washington, D.C., the story follows Oliver Stone and his ragtag group of conspiracy theorists. They witness a chilling murder, setting off a chain reaction that reaches the corridors of power. Alongside Secret Service agent Alex Ford and intelligence chief Carter Gray, we’re drawn into a labyrinth of plots within plots. Who Are The Camel Club, and Why should You Care? The titular club is a quirky mix of outcasts, each bringing unique skills to the table. At the centre is Oliver Stone, an enigmatic man with a shadowy p...
Post a Comment
Read more

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...
40 comments
Read more

Epitome of equality

First of all This is not to demean any religion.. I am a Hindu by birth, but yes I respect all religions .I offer my daily prayers , fast on holy days , but there was something that was disturbing me . God as per me was a Friend, someone who was by my side always , someone who was a dear friend , but this is not what everyone else thought , for others he was the Judge who gives his verdict always and punishes anyone and everyone . Walk into any temple and you would see , if you have money , you will be treated in a way as if you are the ONLY disciple of the God . I have had too many experiences where I was treated as a second class citizen in the temple . Why? Well I could not afford giving thousands as donation. This is not how it should be , God looks at each one of us with the same divinity .As I mentioned God for me is a friend, so tell me, do we chose friends based on their bank balances? Do we give our verdict on them ? then how can God do it? I know many of us would ...
32 comments
Read more