Branding & Marketing

Thanda matlab Coca Cola, a humorous advertisement with Amir Khan wooing customers with his desi style.

Have a crispy slogan and couple it up with a popular brand ambassador like a Shahrukh Khan or an Amir Khan and the product is most likely to sell. Welcome to the modern world of marketing.

Branding and Marketing has become such an integral part in the life cycle of a product that companies keep aside a major chunk of their resources for it. It is a preconceived notion these days that the shortcomings of the product can be covered up by embellish marketing

The brand actually is the trademark connected to the producer or the product. For example whenever you think of chocolates you think of Cadbury, whenever somebody

wants to make a style statement he buys a Mercedes Benz or an Audi .

A brand can be a name of the company or the product that it sells. In lay mans language the word brand means a trusted company which has made a mark , reputation of itself in the market .It is looked up for good quality and services . When that a company provides products and services the brand names get popular and vice versa too

Brands that have become popular cater to either of the 2 ways

• Companies which make their product very customer friendly by lowering the prices and keeping and giving the bare minimal feature like a Nokia or a Maruti who make profit by selling in bulk

• Companies which make products for only a few specific individuals, capable of paying exuberant amounts They provide world class facilities to its customers but they charge heavily for there services like a Ferrari or the Porche or an apple (machintosh)These companies make customized made goods and cater to a very narrow spectrum of people They make there profit from heavy pricing that they levy on there opulent customers

Companies which become successful, which have created a niche for themselves, tend to diversify to stay ahead in the businesses to expand and venture into new areas like the coca cola who first captured the soft drinks is now venturing into the water purification .

With a brand name comes an unprecedented mount of expectation and an assurance of best quality Brands must therefore adhere to the strictest of norms and provide the best quality to its customers

A product identity, or brand image are typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand - and by extension the branded company, organization, product or service. The brand owner will seek to bridge the gap between the brand image and the brand identity

There is no place for complacency in today’s world of cut throat competition. If you become negligent you are ousted from the game.