Skip to main content

Search Engine Optimization- Increase Your Website Visibility in Search Results


Search engine optimization or SEO is a method of providing a good web presence to a website. It improves the quality of visits to a website through the search engines as we are very well aware of the fact that the earlier the website appears in the search results, more will be the visits.

Search engine optimization mainly focuses on the working of the search engines and the visitor’s topic of interest. This is all a part of internet marketing strategy which involves HTML coding and rewriting the website contents. It may also involve the website designing and development. The technicians who perform these optimizations are referred as search engine optimizers. They may be segregated into two categories, the White Hat optimizers who focus on verified techniques only that will avoid penalties whereas the Black Hat optimizers adopt any technique to promote the volume of traffic to the website without even considering the proper guidelines.

So if you are planning to hire a search engine optimizer, it will be a good strategy to be aware of the working of search engines first and become a responsible consumer.

Comments

Also read

Learning from Gardening

While composing status messages, just for fun, I simply jot down anything random that comes to my mind at the moment. Here is the latest FB message i posted few seconds ago. Tushar Mangl learns a lot from his gardening routine. Even when his plants die, he simply feels bad and then goes about to plan for new plants. Mostly because an empty space does not look that good. That is life for you. People will always go away from your life, at one point or another. But you cannot always leave the places vacan t. New plants have to be placed. Optimism has to exist for new flowers to bloom, new leaves to grow. Now, FB only gives me 422 characters to say my point. But my dear blogger, a companion of several years gives me much better platform to elaborate my thoughts. You see, in a flower bed I maintain near stairs of my house I had planted bougainvillea plants on either sides of the bed. As fate would have it, and given my nature of getting too attached to livi...

A suggestion to break the loop of guilt, isolation, and emotional burnout?

Caught in a guilt spiral, isolating quietly, and wondering why rest doesn’t heal you? You’re not lazy—you’re carrying layers of unprocessed emotion and spiritual exhaustion. This is your invitation to pause, reflect, and reset. Let’s explore why you still feel stuck despite good intentions, and discover rituals, reflections, and real reconnection to help you come home to yourself. First Published on 20/06/2008 14:30 Second edition Published on 04/07/2025 12:51 Why do you keep spiraling despite good intentions? Let me ask you this. Have you ever written out a self-care plan so perfectly, maybe in a brand-new notebook—drink more water, meditate, go to therapy—and yet by day three you’re numbly binge-scrolling, wondering what’s broken now ? Yeah. Same. We don’t spiral because we’re undisciplined or lazy. We spiral because the emotional weight we’re carrying goes deeper than we admit. It's not about a missed workout or failing to reply to that one text. It's the inner tug-of...

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In fact, i...