Search engine optimization or SEO is a method of providing a good web presence to a website. It improves the quality of visits to a website through the search engines as we are very well aware of the fact that the earlier the website appears in the search results, more will be the visits.
Search engine optimization mainly focuses on the working of the search engines and the visitor’s topic of interest. This is all a part of internet marketing strategy which involves HTML coding and rewriting the website contents. It may also involve the website designing and development. The technicians who perform these optimizations are referred as search engine optimizers. They may be segregated into two categories, the White Hat optimizers who focus on verified techniques only that will avoid penalties whereas the Black Hat optimizers adopt any technique to promote the volume of traffic to the website without even considering the proper guidelines.
So if you are planning to hire a search engine optimizer, it will be a good strategy to be aware of the working of search engines first and become a responsible consumer.