Skip to main content

PTU - BBA - Advertising and Sales Promotion

Paper ID - [B0151]
BBA - (BB -803)(SO5) (LE) (Sem- 6th)

Advertising and Sales Promotion

Time: 03 hours Maximum Marks - 75

Instructions to Candidates:

1) Section - A is compulsory.
2) Attempt any nine questions from Section - B.


Section - A
Q-1) (15*2= 30)
a) Marketing Communication.
b) A hierarchy of effects model.
c) quick Decision Model.
d) Consumer advertising.
e) Press advertising.
f) Industrial Advertising.
g) Advertising Copy.
h) Visualization.
i) Copy Layout.
j) Brand Equity.
k) T.V. and Radio Advertising.
l) Media Planning.
m) Media Scheduling.
n) Sales Displays.
0) Merchandising.

Section - B ( 9*5 = 45)

Q-2) Explain Briefly different models of marketing communication.
Q-3) Discuss role of advertising in marketing.
Q-4) Explain different kinds of advertising.
Q-5) Discuss process of creative visualization.
Q-6) Discuss principles of good layout.
Q-7) Discuss essentials of a radio advertisement.
Q-8) Highlight Basic requirements of a television advertisement.
Q-9) Discuss importance of media planning.
Q-10) What is media scheduling. Discuss principles of media scheduling.
Q-11) Explain basic characteristics of sales management.
Q-12) Explain basic requirements for success in selling.
Q-13) Discuss legal and ethical aspects of advertising.




Labels:

Comments

Post a Comment

Popular posts from this blog

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In fact, i...
Post a Comment
Read more

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...
40 comments
Read more

Ramayana in Indonesia: A Timeless epic across borders

The Ramayana, an epic saga originating from India, has transcended borders, weaving its influence into the cultural, spiritual, and artistic fabric of Indonesia. Here, Rama becomes a secular icon revered by Hindus and Muslims alike, showing how mythology unites diverse communities. This article explores how the Ramayana journeyed through time, embracing new interpretations while retaining its core values of righteousness, devotion, and the triumph of good over evil. Introduction: Why is Ramayana everywhere, even in Indonesia? When I first heard of the Ramayana thriving in Indonesia, I was captivated. How could an Indian epic be so embedded in a predominantly Muslim country? The answer lies in history, adaptability, and shared human values. The Ramayana's journey from Indian shores to the Indonesian archipelago is a fascinating tale of cultural exchange, adaptation, and enduring relevance. How Did the Ramayana Travel to Indonesia? The Ramayana arrived in Indonesia during the early c...
Post a Comment
Read more