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Did You Ever Love Me? Book Review: Can Rithvik singh turn heartbreak into a homecoming?

Did You Ever Love Me? by Rithvik Singh is a tender contemporary poetry collection about love, heartbreak, longing, self worth and learning to let go. Its greatest strength is emotional accessibility: Singh writes directly to readers who feel intensely and care deeply. The collection offers comfort without pretending heartbreak is simple, though its simplicity may occasionally feel familiar to seasoned poetry readers. Did You Ever Love Me? Have you ever loved someone so completely that, after they left, you were left wondering whether they had ever understood what they had been given? Not merely whether they loved you, but whether they ever noticed how much you loved them, how much patience you offered, how many small things you remembered, or how often you chose to stay when leaving might have been easier. There is a particular loneliness in that question because it rarely arrives at a dramatic moment. More often, it finds you while you are doing something completely ordinary. You mig...
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PTU - BBA - Advertising and Sales Promotion

Paper ID - [B0151]
BBA - (BB -803)(SO5) (LE) (Sem- 6th)

Advertising and Sales Promotion

Time: 03 hours Maximum Marks - 75

Instructions to Candidates:

1) Section - A is compulsory.
2) Attempt any nine questions from Section - B.


Section - A
Q-1) (15*2= 30)
a) Marketing Communication.
b) A hierarchy of effects model.
c) quick Decision Model.
d) Consumer advertising.
e) Press advertising.
f) Industrial Advertising.
g) Advertising Copy.
h) Visualization.
i) Copy Layout.
j) Brand Equity.
k) T.V. and Radio Advertising.
l) Media Planning.
m) Media Scheduling.
n) Sales Displays.
0) Merchandising.

Section - B ( 9*5 = 45)

Q-2) Explain Briefly different models of marketing communication.
Q-3) Discuss role of advertising in marketing.
Q-4) Explain different kinds of advertising.
Q-5) Discuss process of creative visualization.
Q-6) Discuss principles of good layout.
Q-7) Discuss essentials of a radio advertisement.
Q-8) Highlight Basic requirements of a television advertisement.
Q-9) Discuss importance of media planning.
Q-10) What is media scheduling. Discuss principles of media scheduling.
Q-11) Explain basic characteristics of sales management.
Q-12) Explain basic requirements for success in selling.
Q-13) Discuss legal and ethical aspects of advertising.




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