C as in Customer Retention #AtoZChallenge

I talked about AtoZChallenge and Blogger in my previous posts and this one is as the letter series goes is for the letter C. C as in Customer retention. First, let me explain what do I mean as a customer here. A customer can be a client, a consumer of your services or your target audience.

Customer acquisition is not that hard these days especially with all those social media tools and easy to set up advertising.

What is difficult is retention. Especially with attention times which are only getting less by each passing day. How do you make sure that stickiness is maintained for your regular consumers when the competition has a red carpet rolled out for them.

Stay updated with your analytics. It is not just a fancy tool but something very meaningful to guide you as to where your audience is moving towards.
Talk to your audience. They should feel that connect we have in a normal conversation.
Follow industry trends. Whichever field you have chosen for yourself follow its trends. No one likes a primial obsolete monster. Stay up to date and your audience will reward for it. Read books, periodicals, watch videos.
Keep innovating. Whip up something which people love. And dont mind if you couldn't put up something new. The sheer effort should be able to inspire people.

Anything I missed for customer retention? Do jot down in the comment section below.

Comments

Epitome of Equality

First of all This is not to demean any religion.. I am a Hindu by birth, but yes I respect all religions .I offer my daily prayers , fast on holy days , but there was something that was disturbing me . God as per me was a Friend, someone who was by my side always , someone who was a dear friend , but this is not what everyone else thought , for others he was the Judge who gives his verdict always and punishes anyone and everyone . Walk into any temple and you would see , if you have money , you will be treated in a way as if you are the ONLY disciple of the God . I have had too many experiences where I was treated as a second class citizen in the temple . Why? Well I could not afford giving thousands as donation. This is not how it should be , God looks at each one of us with the same divinity .As I mentioned God for me is a friend, so tell me, do we chose friends based on their bank balances? Do we give our verdict on them ? then how can God do it? I know many of us would ...

"My cousin touched me there"

Note: When Tan suggested me to post this here...I gave it a thought. I felt he was right. yeha I know in the election times ..people would be more inclined to politics. Well still..just give it a read :) For the first time when she came in I knew she is going to be one of my best pals. she was bubbly chirpy sociable and a caring human being.she was I felt my true copy. But what I felt wasn't true and I'd never known that trait of hers which never matched mine had such a reason behind it. She never liked to talk or be familiar to the opposite sex. I found this irritating but I just used to remember all her other traits which brought her close to me and made her one of the closest beings to me on this Earth. As she and I had got very close in friendship that we began sharing secrets which we never thought would come out of our mind. And I thought I understood her as I thought she was me. Then one day as we were alone in my room I asked her why she was so unfamiliar and irritat...

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...

Tushar Mangl

Search This Blog