Skip to main content

How can your brand benefit from Linkedin Articles/LinkedinPulse?

Linkedin Pulse/Linkedin Articles is a blog platform wherein you can post writeups/notes on the Linkedin Network and share your ideas and thoughts with others.



I will write a separate piece on how individuals and professionals can use it for their own career growth. This one is about how you can grow your business, or better your brand outreach through Linkedin Articles.  It gives you an excellent opportunity to reach a wider audience, engage with your loyal clients and to boost your goodwill.

1. Attractive headlines - Their is no substitute to this. Whatever you are writing, the topic or genre could be anything, the headline has to be catchy. It has to compel readers to go through your post.

2. Integrate your Linkedin Pulse strategy with S.E.O. - Many brands make the mistake of isolating SEO and Social Media strategies. S.E.O. can be really useful for Linkedin articles. It can help with keywords which the audience is looking for. This can give social marketeers better idea on what to write about. Also make the articles more searchable. 

Through S.E.O. strategies one can also hyperlink various important links which can further boost discovery. Like you can use hyperlink for reference articles, your company blog or a product link.

3.  Draw up a Linkedin Article Calendar - If you are using this platform for business, make sure to publish regularly according to a set calendar. I always advise to draw up a calendar of up to three months.

4. Review your strategy at regular intervals - The user behavior at sites like Linkedin keeps changing. So whatever strategy you formulate, keep reviewing it at regular intervals.

5. Your Company Blog & Linkedin Pulse are different - Don't copy paste the same content or treat both platforms as same. The objectives, reach and set up are way different. While the content strategy can be similar it should never be identical.

6. Use other Social Media to amplify your article's reach - Twitter & FB channels of your Business can help  further to serve wider audience. You can also share your article with colleagues and clients who can further share it within their networks.

Linkedin users, generate over 200,000 articles a week. It is one of the major publishing platforms in the World today. Catering to professionals, it can be a great opportunity for your business  to achieve specific goals.

 I have tried to cover a few pointers in this article, if you have anything to add, do share in the comment section below.

Comments

Popular posts from this blog

Some Information Related to Guest Blogging

Many of us don't know about guest blogging. So, what is guest blogging?   When one blogger posts his content to another blogger's site it is termed as guest post/guest blog. This method can be used to increase traffic on our sites. Mainly new bloggers use this technique of blogging so that their blogs get promoted and they can build-up the relationship with the audience and this technique also helps them increase the traffic on their site.  If you have started a new blog, your blog might have trouble in reaching up with a wide range of audience, even if you have strong content to post. So, you can publish that content to someone else’s blog whose blog is already reputed so that people can read out your content and if they like your post than bingo!!! You grab audience attention and this lead to increase the number of audiences on your site. But make sure that the concept is simple, and you are writing the content according to the blogger’s requirement. The...

Expectations from Union Budget 2025-26: Building a future for growth, sustainability, and inclusion

The Union Budget 2025-26 is poised to address India's economic challenges amidst slow growth, rising welfare demands, and global uncertainties. Key expectations include conditional capex loans for states, tax reforms, focus on household income, and a commitment to fiscal consolidation. With reforms and sustainable investments, this budget could set the foundation for long-term progress. What makes the Union Budget 2025-26 so crucial? India stands at a pivotal moment as it gears up for the Union Budget 2025-26. After years of pandemic-driven disruptions and global economic instability, the nation faces critical challenges. Economic growth has slowed, the welfare burden has escalated, and global geopolitical uncertainties add another layer of complexity. This year’s budget is particularly significant, as it marks the first full-year budget of the newly elected government. People expect bold decisions to not only stabilise the economy but also lay the groundwork for long-term growth. ...

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Summary Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In...