Skip to main content

How can your brand benefit from Linkedin Articles/LinkedinPulse?

Linkedin Pulse/Linkedin Articles is a blog platform wherein you can post writeups/notes on the Linkedin Network and share your ideas and thoughts with others.



I will write a separate piece on how individuals and professionals can use it for their own career growth. This one is about how you can grow your business, or better your brand outreach through Linkedin Articles.  It gives you an excellent opportunity to reach a wider audience, engage with your loyal clients and to boost your goodwill.

1. Attractive headlines - Their is no substitute to this. Whatever you are writing, the topic or genre could be anything, the headline has to be catchy. It has to compel readers to go through your post.

2. Integrate your Linkedin Pulse strategy with S.E.O. - Many brands make the mistake of isolating SEO and Social Media strategies. S.E.O. can be really useful for Linkedin articles. It can help with keywords which the audience is looking for. This can give social marketeers better idea on what to write about. Also make the articles more searchable. 

Through S.E.O. strategies one can also hyperlink various important links which can further boost discovery. Like you can use hyperlink for reference articles, your company blog or a product link.

3.  Draw up a Linkedin Article Calendar - If you are using this platform for business, make sure to publish regularly according to a set calendar. I always advise to draw up a calendar of up to three months.

4. Review your strategy at regular intervals - The user behavior at sites like Linkedin keeps changing. So whatever strategy you formulate, keep reviewing it at regular intervals.

5. Your Company Blog & Linkedin Pulse are different - Don't copy paste the same content or treat both platforms as same. The objectives, reach and set up are way different. While the content strategy can be similar it should never be identical.

6. Use other Social Media to amplify your article's reach - Twitter & FB channels of your Business can help  further to serve wider audience. You can also share your article with colleagues and clients who can further share it within their networks.

Linkedin users, generate over 200,000 articles a week. It is one of the major publishing platforms in the World today. Catering to professionals, it can be a great opportunity for your business  to achieve specific goals.

 I have tried to cover a few pointers in this article, if you have anything to add, do share in the comment section below.

Labels:

Comments

Post a Comment

Also read

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...
40 comments
Read more

Debate : Do the ends justify the means...

Note : Give it all a fair thought before you jot down... Flaming and religion-bashing will not be tolerated. Your participation is gladly appreciated. I dunno if you folks remember this incident; a couple of yrs back, the UPSC exam had a question where the emainee had to assert his views on *revolutionary terrorism* initiated by Bhagat Singh. As is typical of the government, hue and cry was not far behind... Anyway, let us look at some facts -   Bhagat Singh was an atheist, considered to be one of the earliest Marxist in India and in line with hi thinking, he renamed the Hindustan Republican Party and called it the Hindustan Socialist Revolutionary Party. Bhagat Finally, awaiting his own execution for the murder of Saunders, Bhagat Singh at the young age of 24 studied Marxism thoroughly and wrote a profound pamphlet “Why I am an Atheist.” which is an ideological statement in itself. The circumstances of his death and execution are worth recounting. Although, Bhagat Singh had a...
30 comments
Read more

Spill the Tea: When an online relationship feels more real

Anaya’s online relationship feels intense, intimate, and real — until she meets him in person. At a roadside tea stall, she admits she prefers digital intimacy to real-world vulnerability. This Spill the Tea story explores online friendships, emotional loneliness, and the quiet cost of choosing a screen over a life. Anaya rang the bell without calling first. When I opened the door, she was already stepping in, as if the decision had been made long before.  I asked her to sit. She chose the edge of the sofa, not leaning back. I went to the kitchen and opened the cupboards, scanning for something to put in front of her. I found a bar of chocolate. I broke it into uneven pieces and placed them on a small plate. She took one. The foil crackled in the quiet room.  “I’ll make tea,” I said. She looked at the plate and then at me. “No,” she said. “Don’t make it here.” I thought she meant she didn’t want tea. She shook her head. “Let’s go out. Tapri chai .” She said it lightly, ...
Post a Comment
Read more