Facebook is the
ever-growing social platform that constantly asks its users of their interests
and shows them Ads accordingly. Its thousands of
filters work in a unique combination to make the advertising experience most
relevant to its users. Its 1.5 billion user base view advertisement every day
hundreds of times and this gives a far fetching opportunity to the advertiser
to reach out to his/her audience across the globe.
The saying goes that the first step is
always the hardest but with Facebook’s innovative and easy features creating an
Ad is the easiest of first steps. Signup or Login to Facebook and you are all
set to create your advertisement. There are numerous formats and page design to
suit your needs and enhance your Ad.
Creation of a Page for your business:
Creating a page on Facebook means providing shelter to your business in the
digital platform. A page helps establish the presence of your business and to
attract followers by inviting them. The views on your page will help more
people with similar interest get your recommendation. This will help in getting
new and loyal customers who can be contacted directly through Facebook and even
outside the digital world.
Not getting the desired result? Here’s a
reality check for you-
The main problem is that the advertisements
are not made keeping in mind a target audience. Millions of people can see your
Ad but they come from different backgrounds with different tastes. Hence what
might appeal to you might not appeal to me. This way Ads are a broad medium
trying to reach out to every person at the micro level.
One must remember that Ads doesn’t show the
customers or users. So, the projection doesn’t look convincing every time. The
credibility is sometimes questioned making one lose customers based on the trust
issue. This is a major problem that digital marketing constitutes.
Is it worth the effort?
Of course! It is worth the effort and time.
Where else can you find the access to such a big mass to address through Ads?
It might take longer than expected but it is going to have a positive response
at the end of the day. As discussed above, Facebook’s filters work overtime to
show relevant Ads to people who are interested in the same topics. As Facebook
likes to call it “Reach Real People”, your advertisements reach out to actual
people and have a greater chance of being conceived. Different formats enable
you to ensure that your brand gets the right format of advertising that appeals
to people. No other digital platform provides such a plethora of options for
you to showcase your brand in every possible way.
Organic Facebook Marketing
First, let us be clear about the terms
organic marketing- organic marketing means attracting customers in a natural
way rather than pushing them through boosted links or through marketing
strategies that are paid. Organic marketing takes its sweet time but gives you the
result. The fundamental thing is that customers are more attracted to the display
of information on a grass root level. The moment any brand applies a boosted
link of marketing it is bound to make the customers skeptical. Hence it is
considered a long process and it is less likely chosen a path for brands. But
the fundamental factor is neglected by many, it yields a more positive result!
Maybe its time you consider the bigger picture.
The APT Marketing strategy
·
The first point is very simple.
Set short term goals. This will help you to evaluate the process and will be
easier to point out the shortcomings.
·
Decide on the budget. This will
increase the chances of you investing in the right places. The budget also helps
to get a clear sight of what is needed and what is an additional burden.
·
Get a target audience. Having
said that Facebook lacks the approach of a target audience but having a target
audience of your own will help you to project your brand better.
·
Lastly, don’t be impatient it
will yield results. It takes time to generate an audience through Ads
especially on the digital medium.
Who are
Facebook Marketing experts?
Facebook
marketing experts are consultants whom you can hire at any point in time. They
are basically responsible for increasing exposure to your brand through
Facebook. Their dexterity lies in maximizing the outcome of advertisement
through technical expertise. In a lay man’s word, they help you to cut the long
story short between you and your customer. A marketing consultant ultimately
helps your company grow vertically and horizontally in a considerable amount of
time.
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