The term organic marketing is known as a
process of gaining loyal customers in a natural way and through over a long
period of time. This method does not involve any paid marketing strategy. It
significantly reduces the cost of marketing by showing a plethora of contents
and attracting customers.
Now, on Facebook, the process of providing
the users a huge amount of content from which the potential customers can pay
attention to the content they can relate to is known as Organic Facebook
Marketing. It works as the users are shown your advertisements as well as
directed to your page, this distribution is non-paid and doesn’t work on a paid
structure. This method brings into play another crucial term into play i.e.
reach. Reach is the number of people one can reach out to at a single time with
his advertisement. Reach factor is highly responsible for the number of people
who engage with your content. If the content is good and innovative then the
reach will be greater and you can get a lot of traffic from it.
Then again, often we see that one produces
a unique idea of advertisement with good content to promote his brand
organically but with Facebook filters working to tailor make every Ad
experience, the reach is affected in a large scale. Hence marketing organically
doesn’t only require the content to be great but also the process needs to be
channelized in such a way that the advertisements are tailor-made for every.
This way the reach will be greater through your content.
Merits
of Organic Facebook Marketing
One must realize that marketing organically
requires patience and that it will bring positive result in the long run. Even
if the content is not doing well and the reach is falling one must not lose
hope and keep trying for organic marketing is the best to get loyal customers
and create more authentic customer engagement. To make this happen to make sure
that your business shows on the free online directories, gain visibility and
showcase your dexterity to increase the connections and expand your business
network. Most importantly be aware of the trends. Is the concept of hashtags
getting on your nerves? Hashtags are the most useful tools to understand trends
and to keep a watch on the content that you’re are creating if that according
to the trends. These are the ways that can get you your desired result through
consistent efforts.
Demerits
of Organic Facebook Marketing
Why is it that after telling everything
good that we come down to the minus points of any topic? Because like everything
in this world there’s a flip side to organic marketing as well.
·
Now let’s face it, there is
more advertising content than there is space in the news feed. We need to
understand that there is only a limited amount of space in a person’s news
feed. Roughly there about 30 billion pieces of content are being created every
month and we need to more space on the news feed to project our brand.
·
Facebook provides the most
relevant Ads in a person’s news feed, as a result, it is very difficult to
reach out to new customers who have a different taste and as a result a very
different viewing history.
·
The advertiser count on
Facebook has exceeded 4 million, hence the competition is massive to make it
through the filters of Facebook and to be projected in News Feeds.
Broadly these are the reasons that are
responsible for the decline of Organic Marketing that has forced the
entrepreneurs to promote their brands through a paid structure of the advertisement.
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