Skip to main content

Flexible workspaces are the pill for startups' longevity and success 

Written by - Anurag Sharma, Marketing Head, Bhive Workspace

First published on 20/04/2023 17:59

In the last five years, India has witnessed some of the most transformational developments - from becoming one of the largest startup hubs with over 84,000 entities to the rollout of the fifth generation of telecommunications and internet commerce, democratising and organising new sectors. These developments have significantly altered how we conduct business and lead our lives, making them more seamless and fulfilling. Interestingly, the underlying theme, among other factors turns out to be the proliferation of flexible workspaces, which has been rapidly gaining adoption in India by freelancers, small businesses or startups.

In end-2019, the total commercial real estate under the flexible office spaces market in India was spread over some 30 million square feet, with 471,782 seats across the top seven markets, according to a
report by international property consultant Jones Lang Lasalle. 

By the end of last year, it is estimated that the numbers have grown to 50 million square feet and 750,000 seats. By 2025, the flexible workspace market is set to cross the 1-million-seats mark with approximately 1,030,000 seats under its fold in the top seven markets spread over 75 million square feet. 

Iron out challenges for new businesses

Starting up is one of the most challenging affairs in the world, which is why the very concept of ease
of doing business came into the picture. While founders focus on establishing the business model, setting up their base operations itself poses a host of challenges - from acquiring an office space with services essential to carry out the business, attracting talent and reducing hassles in running day-to-day operations to focus on the core objective- of running the business. These hassles tend to distract founders from their core objective, and flexible workspaces aim to do exactly that with their state-of-the-art tech-enabled offices, a host of services available in a no-frills manner, and an exciting space for collaboration and innovation. 

These pillars become essential as they help establish the building blocks of any business. It becomes imperative to note here that acquiring an office space with IT, concierge, security, transportation and other services in a traditional office setup are a significant drag on revenues for
smaller companies and flexible workspaces, with their pay-per-seat model allow startups to acquire office setup and services at a fraction of the cost, which brings cost efficiencies.

Geographic democratisation of flexible workspaces crucial for startups 

With metro cities like Bengaluru, New Delhi, Mumbai, Chennai and Kolkata already riding on a startup wave, smaller cities such as Jaipur, Coimbatore, and Lucknow are soon emerging as the new centres of growth for startups, with new-age businesses cropping up from across these cities. This democratisation has been happening in tandem with the development of flexible workspaces in smaller cities, which is providing the building blocks for starting up a new business. Here, the rise of flexible workspaces is also ushering in an ecosystem-wide change with the transformation of old offices into premium workspaces, elevating the service standards of vendors and creating opportunities for others to grow. 

Therefore, it is safe to assume that startups and flexible workspaces are perfectly intertwined to suit each other's requirements and grow simultaneously. This, complemented by the various government-run initiatives such as Startup India, Digital India and Smart Cities to popularise startup culture, will inadvertently hinge on the mushrooming of flexible workspaces and the rise of sectoral spaces which caters to the nuanced needs of companies.  

Could Your Workspace Be the Hidden Partner in Your Business?

Have you ever wondered why you can sit at your desk for eight hours and still feel as though you have barely moved your business forward? Perhaps you have answered emails, checked messages, rearranged a few files, attended meetings and made several cups of tea, yet the important work remains untouched. You close the laptop in the evening with the uncomfortable feeling that you were busy all day without being truly productive.

That feeling can be deeply frustrating, especially when you are building something that matters to you.

For an entrepreneur, a workspace is rarely just a room containing a desk and a chair. It is where ideas become offers, conversations become clients, plans become projects and decisions become business outcomes. It is also where uncertainty arrives at eight in the morning and refuses to leave until dinner.

This is why workspace design for entrepreneurs deserves more attention than it usually receives.

When people hear the phrase workspace design, they often imagine expensive furniture, stylish lamps, designer chairs or a beautifully photographed office. Those things can certainly make a room pleasant, but good workspace design begins somewhere much simpler. It begins by asking whether the physical environment supports the kind of thinking and behaviour your business requires.

A creative consultant needs space for ideas to develop. A coach needs an environment that supports attentive conversations. A founder needs somewhere that makes strategic thinking possible. A financial professional may need visual order because accuracy and concentration are central to the work. A content creator may need a flexible background that supports recording, writing and experimentation.

The room does not have to look impressive.

It needs to work intelligently.

That distinction is important because many entrepreneurs are trying to solve environmental problems by buying more things. They purchase another organiser when the real problem is excess paperwork. They purchase decorative objects when the real problem is poor lighting. They buy a larger desk when the real problem is that the existing desk has become a storage area for everything they have not decided what to do with.

Sometimes the most valuable addition to a workspace is an empty surface.

There is also an emotional dimension to this conversation.

Your workspace becomes familiar through repetition. You see the same wall every morning. You sit in the same chair. You reach for the same notebook. You notice the same pile of documents. You walk past the same broken object. Over time, these details can become so ordinary that you stop seeing them consciously.

Your brain, however, continues receiving information from the environment.

Lighting tells you whether the room feels bright or dull. Noise tells you whether you can expect interruption. Furniture placement tells you how easily you can move. A crowded desk tells you that several unfinished matters are physically present. A clear working surface creates a different visual experience.

None of this means that a tidy desk automatically creates a successful business. There is no chair that guarantees revenue and no direction that turns a struggling business into a profitable one overnight.

The relationship is subtler.

Your environment can influence the conditions in which you work.

Research supports the broader idea that workplace conditions can affect performance. A longitudinal study of office workers found associations between indoor environmental conditions and work performance, with lighting, thermal comfort and noise among the factors examined. The researchers reported measurable effects under different environmental conditions, although such findings should not be interpreted as a promise that redesigning a room will produce a particular financial result. The study is useful because it reminds us that the physical environment is not merely decoration. It can form part of the context in which work happens.

This is where the language of energy can become useful, provided we use it thoughtfully.

When entrepreneurs say that a room feels heavy, scattered or energising, they are often describing a combination of sensory and emotional experiences. A room with poor ventilation, harsh lighting, clutter, uncomfortable furniture and constant interruptions can feel draining. A room with natural light, useful storage, comfortable furniture, clear movement and fewer distractions can feel easier to inhabit.

Traditional Indian approaches such as Vastu provide another vocabulary for considering this relationship. Vastu for business success is often discussed through directions, entrances, elements, spatial zones and the placement of important objects. These principles belong to a traditional knowledge system, so they should not be confused with established scientific laws. Their practical value for a modern entrepreneur can instead be explored through intentionality, symbolism, spatial order and personal routine.

The important question is not whether a compass direction possesses a guaranteed financial force.

The more useful question is whether your environment helps you behave like the person you are trying to become.

Imagine a founder who says that the next stage of the business requires greater confidence. Her workspace contains a tiny desk pushed into a corner, a chair that makes her uncomfortable, poor lighting and a wall covered with unfinished tasks. She spends her mornings reacting to messages because there is no obvious place for strategic work.

Now imagine that she changes the room without spending a fortune.

She clears the desk. She creates one defined area for focused work. She moves unnecessary objects away from her visual field. She improves the lighting. She creates a comfortable client-call background. She places her planning materials where they are easy to reach. She establishes a simple beginning-of-day routine.

The business has not magically changed.

Her offer has not changed.

Her customers have not changed.

Yet the environment now makes different behaviour easier.

That is the real opportunity.

Ahaana, an AI engineer from Gurgaon, describes this shift in a wonderfully simple way:

“I realised that my workspace was reflecting my mental load. When I cleared the room, I did not suddenly solve every problem, but I could finally see which problems were worth solving.”

Research on workplace environme nts has repeatedly found associations between environmental conditions and performance, wellbeing, distraction and satisfaction. One longitudinal study of 114 office workers found that inadequate indoor environmental conditions, including lighting, thermal comfort and noise, were associated with reductions in self-reported and objectively measured work performance. In most situations, the researchers estimated reductions between 2.4% and 5.8%, with larger reductions appearing in some circumstances. That does not mean changing your desk will suddenly increase your income by5%.

Clarity does not always arrive as a grand revelation. Sometimes it arrives when you remove enough visual noise to notice your own thoughts.

This idea also connects naturally with the broader question of how we design a meaningful working life. If you are interested in the relationship between environment, identity and long-term purpose, the discussion connects with the wider theme explored in building a legacy through life purpose and design.

Your workspace, then, can become a quiet business partner.

It can remind you what deserves attention.

It can make important tools easier to reach.

It can create boundaries around focused work.

It can support better conversations.

It can reduce unnecessary friction.

It can also reveal something uncomfortable.

Sometimes the room you work in belongs to an older version of your life.

Perhaps you started your business at the dining table when you had no budget. Then the business grew, but the dining table stayed. Perhaps you began as a freelancer and still arrange your workspace as though you are temporarily visiting your own career. Perhaps you have achieved more than your surroundings suggest, yet you continue treating your working environment as an afterthought.

There is no shame in that.

Businesses evolve unevenly.

People evolve unevenly too.

The question is whether your environment is allowed to evolve with you.

So, before buying anything, stand in your workspace for two quiet minutes and look around as if you are seeing it for the first time. Ask yourself what the room encourages you to do, what it repeatedly distracts you from doing and which objects represent unfinished decisions.

Then ask one more question.

If this room were an employee, would you say that it was helping you build the business you want, or would you quietly move it to another department?

That answer may tell you more than another productivity app ever will.

A small experiment: Before you change anything, take one photograph of your workspace exactly as it is today. Do not tidy it first. Then write down three things that increase your energy and three things that drain it. You have just begun your first spatial audit.

And remember, the goal is not to create a showroom. The goal is to create a place where your ambition can breathe.

________________________________________

Disclaimer: This article does not have journalistic/editorial involvement of editors at tusharmangl.com . We do not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. We are not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

Comments

Also read

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...

Did You Ever Love Me? Book Review: Can Rithvik singh turn heartbreak into a homecoming?

Did You Ever Love Me? by Rithvik Singh is a tender contemporary poetry collection about love, heartbreak, longing, self worth and learning to let go. Its greatest strength is emotional accessibility: Singh writes directly to readers who feel intensely and care deeply. The collection offers comfort without pretending heartbreak is simple, though its simplicity may occasionally feel familiar to seasoned poetry readers. Did you Ever Love Me? Have you ever loved someone so completely that, after they left, you were left wondering whether they had ever understood what they had been given? Not merely whether they loved you, but whether they ever noticed how much you loved them, how much patience you offered, how many small things you remembered, or how often you chose to stay when leaving might have been easier. There is a particular loneliness in that question because it rarely arrives at a dramatic moment. More often, it finds you while you are doing something completely ordinary. Yo...

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In fact, i...