Skip to main content

How can your brand benefit from Linkedin Articles/LinkedinPulse?

Linkedin Pulse/Linkedin Articles is a blog platform wherein you can post writeups/notes on the Linkedin Network and share your ideas and thoughts with others.



I will write a separate piece on how individuals and professionals can use it for their own career growth. This one is about how you can grow your business, or better your brand outreach through Linkedin Articles.  It gives you an excellent opportunity to reach a wider audience, engage with your loyal clients and to boost your goodwill.

1. Attractive headlines - Their is no substitute to this. Whatever you are writing, the topic or genre could be anything, the headline has to be catchy. It has to compel readers to go through your post.

2. Integrate your Linkedin Pulse strategy with S.E.O. - Many brands make the mistake of isolating SEO and Social Media strategies. S.E.O. can be really useful for Linkedin articles. It can help with keywords which the audience is looking for. This can give social marketeers better idea on what to write about. Also make the articles more searchable. 

Through S.E.O. strategies one can also hyperlink various important links which can further boost discovery. Like you can use hyperlink for reference articles, your company blog or a product link.

3.  Draw up a Linkedin Article Calendar - If you are using this platform for business, make sure to publish regularly according to a set calendar. I always advise to draw up a calendar of up to three months.

4. Review your strategy at regular intervals - The user behavior at sites like Linkedin keeps changing. So whatever strategy you formulate, keep reviewing it at regular intervals.

5. Your Company Blog & Linkedin Pulse are different - Don't copy paste the same content or treat both platforms as same. The objectives, reach and set up are way different. While the content strategy can be similar it should never be identical.

6. Use other Social Media to amplify your article's reach - Twitter & FB channels of your Business can help  further to serve wider audience. You can also share your article with colleagues and clients who can further share it within their networks.

Linkedin users, generate over 200,000 articles a week. It is one of the major publishing platforms in the World today. Catering to professionals, it can be a great opportunity for your business  to achieve specific goals.

 I have tried to cover a few pointers in this article, if you have anything to add, do share in the comment section below.

Labels:

Comments

Post a Comment

Also read

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...
40 comments
Read more

The perfect lover tag: How to attract emotionally mature love

Unlock the secret to “The Perfect Lover Tag” with emotionally mature love and energetic attraction. Discover how to grow into your best self, elevate your vibrational frequency, and magnetically draw in your soul partner. Through heart-centred techniques, personal stories, and practical tools, you’re invited to conscious dating—then join ‘Love With Depth’ and book your consultation for love aligned with your true energy. First published - 12.00 am,June 04,2008, Wednesday Second revised edition-Published on 07/06/2008 05:43 Third revised edition - Published on 08/06/2025 14:02 What makes “The perfect lover tag” truly perfect? Have you ever scrolled through dating apps and thought, “This could be the one,” only to realise something’s missing? I sure have. It wasn’t their profile photo or witty bio—it was the missing spark of emotional maturity and energetic alignment. That moment—when I understood that maturity and energy matter more than looks or shared hobbies—was a game-changer. I...
10 comments
Read more

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In fact, i...
1 comment
Read more