You might or should ask for
suggestions from digital marketers about the most preferable option for social
media marketing. Undoubtedly most of them will make their call for Instagram.
Within just 8 years, Instagram has become one of the fastest billion-dollar
company and is still growing at a very high speed, per day! But here’s an
obvious question, ‘Why?’. Why Instagram marketing is so much of a hype?
A brief reply to this question is that
Instagram has reduced the ‘urge’ of a common man who previously wondered most
of the time about celebrities; what they eat, what they wear, and other
questions related to their lifestyles. Let me make this clearer by considering
a case-
You are a big fan of Dwayne Johnson, wondering
whole day about him but unfortunately, unable to visualize him and his
lifestyle except some movies and interviews. But all the things get fully
changed after the birth of Instagram. You can now follow Dwayne, visualize him
and even express your views on his every view.
Watch the whole scenario from a perspective. Instagram somehow deals with one of the most
important factors of a person’s life, i.e., emotions. No other social media
platform has been able to trigger this much amount of emotions in a user’s
experience. It amplifies the desire of a common man to live a similar lifestyle
as that of his idol. You can imagine the height of marketing when emotions get
mixed with it. Companies which are willing or promise to increase the living
standards of people are building their brand day by day.
Instagram also gives rise to a
whole new and unique method of advertisement which allows you to reach more
people within a limited budget. There are so many people who are not
celebrities or any famous personalities still they are quite popular on
Instagram by having a good number of followers. Research some of these popular
people, look how much their posts are like your business niche or other
important advertisement factors and at last offer them your product’s
sponsorship. You might hesitate to adopt this method but with researched
planning, you will be able to reach more people at a very low price as compared
to professional methods. Most of the businesses (including MNC’s) around the
world are practicing this method successfully, ultimately generating more
sales.
At the end of 2018, Instagram has
crossed the number of 1 billion active users and the predicted news says that
it will soon overtake Facebook. It contains a perfect amount of emotions and
easy user interface.
Apparently, you might have got the
main reason as to why you should use Instagram for social media marketing!
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