Hi All,

Love them or hate them, you just can’t ignore them goes an adage. This couldn’t apply more to the media than anything else today. Print, electronic or any other form of media pervades every aspect of our life; informing us and determining, to a reasonable extent, the formation of views and our response to developing situations.

The ongoing Swine Flu Pandemic has highlighted the media’s role yet again in informing, educating, spreading information and awareness among the masses. In fact, I reckon, without the proactive media we have today in this country, the flu could have posed a much bigger threat than it currently does.

Having said this, there are proponents of the argument that media is primarily doing this for the sake of TRPs. Undoubtedly there is great public interest surrounding this flu and media outlets just want to cash in on this frenzy. They point out that we experience greater numbers of mortality just due to preventable diseases like malaria etc. So where was the media all this while, they ask. Fair argument by any measure!

So what are your thoughts on media’s role in this pandemic and in troubling times in general?