Skip to main content

How can your brand benefit from Linkedin Articles/LinkedinPulse?

Linkedin Pulse/Linkedin Articles is a blog platform wherein you can post writeups/notes on the Linkedin Network and share your ideas and thoughts with others.



I will write a separate piece on how individuals and professionals can use it for their own career growth. This one is about how you can grow your business, or better your brand outreach through Linkedin Articles.  It gives you an excellent opportunity to reach a wider audience, engage with your loyal clients and to boost your goodwill.

1. Attractive headlines - Their is no substitute to this. Whatever you are writing, the topic or genre could be anything, the headline has to be catchy. It has to compel readers to go through your post.

2. Integrate your Linkedin Pulse strategy with S.E.O. - Many brands make the mistake of isolating SEO and Social Media strategies. S.E.O. can be really useful for Linkedin articles. It can help with keywords which the audience is looking for. This can give social marketeers better idea on what to write about. Also make the articles more searchable. 

Through S.E.O. strategies one can also hyperlink various important links which can further boost discovery. Like you can use hyperlink for reference articles, your company blog or a product link.

3.  Draw up a Linkedin Article Calendar - If you are using this platform for business, make sure to publish regularly according to a set calendar. I always advise to draw up a calendar of up to three months.

4. Review your strategy at regular intervals - The user behavior at sites like Linkedin keeps changing. So whatever strategy you formulate, keep reviewing it at regular intervals.

5. Your Company Blog & Linkedin Pulse are different - Don't copy paste the same content or treat both platforms as same. The objectives, reach and set up are way different. While the content strategy can be similar it should never be identical.

6. Use other Social Media to amplify your article's reach - Twitter & FB channels of your Business can help  further to serve wider audience. You can also share your article with colleagues and clients who can further share it within their networks.

Linkedin users, generate over 200,000 articles a week. It is one of the major publishing platforms in the World today. Catering to professionals, it can be a great opportunity for your business  to achieve specific goals.

 I have tried to cover a few pointers in this article, if you have anything to add, do share in the comment section below.

Labels:

Comments

Post a Comment

Also read

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In fact, i...
1 comment
Read more

Vastu & karma: Can spaces carry energetic debt?

Ever walked into a room and felt an inexplicable heaviness? According to vastu shastra, our living spaces can absorb and reflect our karmic energies. This article explores the connection between vastu and karma, signs of negative energy in your home, and practical steps to cleanse and harmonize your space. What is vastu shastra and how does it relate to karma? Vastu Shastra, often referred to as the "science of architecture," is an ancient Indian system that outlines principles for designing and organizing spaces to promote harmony and prosperity. Rooted in the belief that the physical environment significantly influences our lives, Vastu emphasizes the balance of the five elements—earth, water, fire, air, and space—to create a conducive living atmosphere. Karma, on the other hand, is a fundamental concept in Indian philosophy that denotes the law of cause and effect. It suggests that our actions, intentions, and thoughts have consequences that shape our present and f...
Post a Comment
Read more

I TOO HAD A LOVE STORY

A book by ravinder singh,26 years old,a software engineer hailing from burla,orissa...this book clearly relates to the reality magically. it asks us a question which people normally dont even think about. DO LOVE STORIES EVER DIE??? Although in this 21st century love may start differently..rather completely diffrently...but may end in a way no one may ever even dream of..and when it ends..it shatters all.feel the pain of love and then seperation,in I TOO HAD A LOVE STORY.
2 comments
Read more