One rainy afternoon back in 1923, Albert Messmer, a football fan and a fine boot maker, was distraught seeing the conditions of the players who had no control on their moves and were rendered helpless in the muddy waters of the field. This reminded him of the bumblebee which flies despite its weight. He worked tirelessly to perfect the shoe that would make the footballers akin to the bumblebee, known as hummel in the German language. Thus came about the first ever football studs and is a tribute to the bumblebee that never gave up despite its weight. 95 years after that rainy day hummel has now set foot in India, from where they have been running a substantial part of their production. Christian Stadil, the owner of the parent company Thornico says he would visit India often and has seen it grow before his very eyes. Getting to know the Indian market and its audience first hand, Stadil decided to that India need to be more than just a production hub and it had to be l...
Shaping ideas, creating influence