Skip to main content

LinkedIn and Freelancers


Who is a freelancer?
Any person who instead of being employed in a company chooses to be self-employed and work with clients independently is called a freelancer. Basically, this is an alternative type of employment in which that person wants to work without enlisting himself/herself under a company or brand. They get work through various sources and perform a variety of tasks.



Why LinkedIn?
Here is where LinkedIn comes into the picture. It is the best digital marketing application or site of today. There are hundreds of companies that are running Ads for employment and recruitment, this gives the perfect opportunity to the freelancers to develop a connection through LinkedIn and get business. In the last 5 years freelancing business in LinkedIn has increased at a staggering rate of 50%. This means that LinkedIn is also taking freelancing business seriously and continuously improving the tools to increase business connections for freelancers.

All a freelancer needs to do is to enlist himself on LinkedIn and fill in the required details and the services he wishes to provide. This way a profile is created, now it is time to market the profile and let other companies who want a service of the existence of this profile. So, this next step can be called creating a presence on the digital platform.   

Prospects for a freelancer
Building a connection: LinkedIn provides an essential tool of chatting with your clients on their server. This way all the queries can be cleared beforehand and both the parties can be sanguine about the business they are going to have.

Efficiency: Over time LinkedIn has proved to be an efficient medium for freelancers. It is not too difficult to make connections and get your clients. If the marketing strategies are chosen wisely then there is ample amount of scope in LinkedIn for freelancers.

Recommendation: This part is always a USP for any business, the moment you get a recommendation you stand out from others and this is exactly the case in LinkedIn. People review your profile and you get ratings. In a way, this works as a recommendation which boosts your profile and your chances of landing a client increases manifold.

These marketing strategies are for freelancers who want to make it big through LinkedIn. Now it is up to you to get to work and start building connections. Hope this is helpful, good luck!

Labels:

Comments

Post a Comment

Also read

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...
40 comments
Read more

Adopt what is right.....

I see that many people of my age group adopt certain western cultures. School students and college goers are often seen buying friendship bands and valentine cards. I feel its not right. You may think I am traditional and don't keep up to date views. But if you think a little maturely you will find out its not modern to wear friendship bands. Its rather pure pride. Now as I am talking about western culture I should tell you that I'm not against it in fact I find some of the western values very much followable like dignity of work, civic sense, accountability etc. We have to maturely decide what to adopt from the westerners and what not to adopt. Why should we go after them when we have a culture of such great versatility? -Priya Joyce
21 comments
Read more

Did You Ever Love Me? Book Review: Can Rithvik singh turn heartbreak into a homecoming?

Did You Ever Love Me? by Rithvik Singh is a tender contemporary poetry collection about love, heartbreak, longing, self worth and learning to let go. Its greatest strength is emotional accessibility: Singh writes directly to readers who feel intensely and care deeply. The collection offers comfort without pretending heartbreak is simple, though its simplicity may occasionally feel familiar to seasoned poetry readers. Did you Ever Love Me? Have you ever loved someone so completely that, after they left, you were left wondering whether they had ever understood what they had been given? Not merely whether they loved you, but whether they ever noticed how much you loved them, how much patience you offered, how many small things you remembered, or how often you chose to stay when leaving might have been easier. There is a particular loneliness in that question because it rarely arrives at a dramatic moment. More often, it finds you while you are doing something completely ordinary. Yo...
1 comment
Read more