Big Influencer Bigger Marketing Biggest Industry


We all know how effective influencer marketing is and how much ROI it generates. Almost everyone today on digital platform knows what is influencer marketing and are unknowingly being influenced by influencers. This is helping brands to get more customers, and their margin of profit is increasing. Does this give rise to one of the most obvious questions about how great is influencer marketing? This article is all about finding out about how big is the branch of influencer marketing.


Influencer marketing is the term which is comparatively new in the field of marketing. This term, when first came into existence, nobody realized that it could be so impactful in the long run. Today it is the most impactful type of marketing. Due to its innovative strategy, influencer marketing is still un-parallel and unmatched. In such a short time it has climbed up the ladder real fast. It is expected to be a $10 billion industry by 2020. Let’s do a detailed study of the biggest platform of influencer marketing.

Instagram alone has 75 million users that consume content every day. It is the biggest platform for influencer marketing as the content created by the influencer is consumed by his followers in no time. The growth of declared sponsored post has increased manifold over the past few years on Instagram. People are consuming sponsored posts, and that is a sign influencer marketing as a branch getting more active and more prominent by the day. Moreover, with the hashtags of #ad, #commercial, #sponsored the posts are made very clear about what it is talking about allowing customers to get full transparency about the brand or product.

It is estimated that there are approximately 558,462 active influencers on Instagram, and 39% of those accounts have more than 15,000 followers. This gives us an idea about how effective is influencer marketing in the reality of the virtual world. Influencers at micro level started to take off towards the end of 2015. Influencers with 500K-1M followers and influencers from 1M-5M followers have almost had the same result with the brand partnership. This is a silver lining for small influencers as it is not the number of followers you have it is the effectivity of your generated post that counts in the influencer. It is estimated that Global Instagram influencer marketing was worth $1.07 billion in 2017 and will hit $2.38 billion by 2019. These numbers are not just indicators of how big influencer marketing is today but also how fast it is increasing at a fast pace.


The job position related to influencer marketing in LinkedIn has increased tremendously over the past few years. Looking at these trends, it is fair to say that influencer marketing is one of the most important industry with the most effective ROI.  

Tushar Mangl

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