Skip to main content

Why you should go overboard with Hashtags on Instagram

Instagram today is becoming the medium of choice for marketers, bloggers, and social media enthusiasts. As the attention span of our viewers and readers is decreasing visual is the right choice to spread the message across. But how do you make sure that those amazing pics you clicked and shared are not lost amongst the sea of pics shared by the 700 million odd users of Instagram, Worldwide?

The right answer apart from generating quality content lies in using the right Hashtags. I say right hashtags for just adding a hashtag in front of any word does not guarantee good traction. You have to be prudent in choosing the right hashtags.

Number of hashtags

Instagram restricts the use of hashtags to 30 per post. This gives it an edge over micro blogging site twitter, which restricts your post and limits the use of hashtags. Every expert you talk to will have a different opinion on how many hashtags you use but I say use as many as you can.

Make sense

And by as many, I do not mean that just spam the post unnecessary with any random hashtag. It should be relevant to your post and should make coherent sense. Recently I saw a picture of someone eating a meal and using hashtags lunch, then breakfast followed by dinner. The person was either enjoying his lunch, breakfast or dinDefinitelyately not all three in the same pic.

Research

Instagram might not be a college essay but that should not refrain you from doing proper research. When you browse through pictures of different accounts and people, take notice of the hashtags others are using. And check if you are able to if you can gauge their engagement viz-a-viz hashtags.

Go local

Many people ask me, what hashtags to use. There is never a right answer as it depends on pic to pic. However, if running out of ideas, use local or regional hashtags. For example, if you had that amazing street food from the local market, you can use the name of the market as the hashtag. If doing touristy stuff at another city, tag the city name as well.


I recommend using as many hashtags as possible. It leads to better discovery and wider reach. Don't take 30 as a target as even if you use 15-20 good and relevant hashtags it will lead to great engagement. 




Labels:

Comments

Post a Comment

Also read

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...
40 comments
Read more

Did You Ever Love Me? Book Review: Can Rithvik singh turn heartbreak into a homecoming?

Did You Ever Love Me? by Rithvik Singh is a tender contemporary poetry collection about love, heartbreak, longing, self worth and learning to let go. Its greatest strength is emotional accessibility: Singh writes directly to readers who feel intensely and care deeply. The collection offers comfort without pretending heartbreak is simple, though its simplicity may occasionally feel familiar to seasoned poetry readers. Did you Ever Love Me? Have you ever loved someone so completely that, after they left, you were left wondering whether they had ever understood what they had been given? Not merely whether they loved you, but whether they ever noticed how much you loved them, how much patience you offered, how many small things you remembered, or how often you chose to stay when leaving might have been easier. There is a particular loneliness in that question because it rarely arrives at a dramatic moment. More often, it finds you while you are doing something completely ordinary. Yo...
1 comment
Read more

A decade of live free: The Kaftan Company Marks 10 Years with Middle East Expansion and 'Homebody' Nightwear Collection

India's first kaftan-only brand grows from a single idea to 1000+ SKUs, four categories, a Hyderabad flagship and global fulfilment and now targets the 21–34 "homebody generation" Hyderabad, 7/9/26: The Kaftan Company (TKC), India's first brand dedicated exclusively to kaftans, has announced its expansion into multiple markets across the Middle East as it completes ten years in business. The announcement comes alongside the launch of Homebody, a nightwear collection built for women aged 21–34 who have stopped treating a night in as a consolation prize. Founded in 2016 by Prakruti Gupta Rao and Navin Rao, TKC set out to take a garment that Indian women wore at home but rarely talked about and make it a category in its own right. A decade on, the brand has grown into the widest-range kaftan player in the market with over 1000 SKUs spanning women's wear, maternity, kidswear and men's loungewear, a presence across Myntra, Nykaa Fashion, Tata CLiQ and Zivame, relat...
Post a Comment
Read more