Skip to main content

Why you should go overboard with Hashtags on Instagram

Instagram today is becoming the medium of choice for marketers, bloggers, and social media enthusiasts. As the attention span of our viewers and readers is decreasing visual is the right choice to spread the message across. But how do you make sure that those amazing pics you clicked and shared are not lost amongst the sea of pics shared by the 700 million odd users of Instagram, Worldwide?

The right answer apart from generating quality content lies in using the right Hashtags. I say right hashtags for just adding a hashtag in front of any word does not guarantee good traction. You have to be prudent in choosing the right hashtags.

Number of hashtags

Instagram restricts the use of hashtags to 30 per post. This gives it an edge over micro blogging site twitter, which restricts your post and limits the use of hashtags. Every expert you talk to will have a different opinion on how many hashtags you use but I say use as many as you can.

Make sense

And by as many, I do not mean that just spam the post unnecessary with any random hashtag. It should be relevant to your post and should make coherent sense. Recently I saw a picture of someone eating a meal and using hashtags lunch, then breakfast followed by dinner. The person was either enjoying his lunch, breakfast or dinDefinitelyately not all three in the same pic.

Research

Instagram might not be a college essay but that should not refrain you from doing proper research. When you browse through pictures of different accounts and people, take notice of the hashtags others are using. And check if you are able to if you can gauge their engagement viz-a-viz hashtags.

Go local

Many people ask me, what hashtags to use. There is never a right answer as it depends on pic to pic. However, if running out of ideas, use local or regional hashtags. For example, if you had that amazing street food from the local market, you can use the name of the market as the hashtag. If doing touristy stuff at another city, tag the city name as well.


I recommend using as many hashtags as possible. It leads to better discovery and wider reach. Don't take 30 as a target as even if you use 15-20 good and relevant hashtags it will lead to great engagement. 




Labels:

Comments

Post a Comment

Also read

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In fact, i...
1 comment
Read more

Prosperity blueprint: How one investor turned real estate into a living energy field for wealth

Wealth vastu case study: How an investor turned real estate into wealth In this wealth vastu case study, we explore how Choden, a seasoned investor, transformed underperforming rental properties into a thriving energy field of wealth using ancient Vastu principles, energetic space alignment, and simple rituals. The outcome—lower vacancies, higher ROI, and a profound sense of financial ease and energetic harmony. Why do some properties multiply wealth and others drain it? Have you ever walked into a home that immediately made you feel calm, confident, and somehow richer inside, even if nothing in your bank account changed? And then, there are those other places, beautiful on paper, perfectly located. Yet every time you enter, something feels off. Money slips away faster. Tenants leave. Repairs pile up. You can’t quite explain it, but you feel it. That’s where our wealth vastu case study begins — not with numbers, but with energy. This story isn’t about buying more land or...
Post a Comment
Read more

Epitome of equality

First of all This is not to demean any religion.. I am a Hindu by birth, but yes I respect all religions .I offer my daily prayers , fast on holy days , but there was something that was disturbing me . God as per me was a Friend, someone who was by my side always , someone who was a dear friend , but this is not what everyone else thought , for others he was the Judge who gives his verdict always and punishes anyone and everyone . Walk into any temple and you would see , if you have money , you will be treated in a way as if you are the ONLY disciple of the God . I have had too many experiences where I was treated as a second class citizen in the temple . Why? Well I could not afford giving thousands as donation. This is not how it should be , God looks at each one of us with the same divinity .As I mentioned God for me is a friend, so tell me, do we chose friends based on their bank balances? Do we give our verdict on them ? then how can God do it? I know many of us would ...
32 comments
Read more